Company Overview
Snapshot
Founded in January 2015 by Ori Avraham, Shay Cohen, and Elram Goren, Fabric operates with 201–500 employees. The company has raised $336 million across 4 funding rounds from 14 investors. In October 2021, Fabric secured a Series C funding round led by Temasek, valuing the company at over $1 billion.
Business overview
Fabric is a logistics platform that enables on-demand e-commerce for retailers by building multi-tenant and private networks of automated micro-fulfillment centers. These centers strategically position automation close to end customers, offering cloud-like elasticity and flexibility for retailers to customize solutions based on inventory levels, desired reach, and operational requirements. Fabric's proprietary technology, which has been commercially deployed since 2018, serves the Automotive & Mobility Technologies sector, focusing on logistics and transportation management, and targets commerce, retail, and food retail industries.
Strategic signal
In September 2025, Fabric launched Orchestra, an AI-native platform designed to democratize automated fulfillment and reduce costs. This development signals a strategic move towards broader accessibility and efficiency in micro-fulfillment, potentially expanding Fabric's market reach and strengthening its competitive position by offering advanced, cost-effective solutions to a wider range of retailers.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant product launch for Fabric in 2025?
- In September 2025, Fabric launched Orchestra, an AI-native platform aimed at democratizing automated fulfillment and cutting costs for retailers.
- Which major partnership did Fabric announce in October 2024?
- In October 2024, Fabric partnered with Save A Lot and Uber to provide automated, low-priced delivery of everyday grocery essentials in New York City.
- What organizational changes did Fabric undergo in March and April 2024?
- In March 2024, Fabric appointed Curt Avallone as co-CEO to accelerate global growth. In April 2024, the company announced a layoff of approximately 30 employees, representing 15% of its workforce, marking the second significant round of layoffs since July 2022.
- When did Fabric raise its Series C funding round and what was its valuation?
- In October 2021, Fabric closed a Series C funding round led by Temasek, which valued the company at over $1 billion.
- What strategic partnership did Fabric establish in July 2021?
- In July 2021, Fabric announced a multi-year strategic partnership with Instacart to integrate Fabric's software and robotics into Instacart's technology for automated fulfillment solutions for retailers across the U.S. and Canada.