Base

Company Overview

Snapshot

Founded in May 2017 by Gal Biran and Gal Briner, Base operates with 11–50 employees. The company has raised $15 million across two funding rounds from three investors, including Vertex Ventures Israel. In January 2026, Base acquired EverAfter AI for approximately $20 million to enhance its post-sale engagement capabilities and create an AI Engagement OS.

Business overview

Base provides self-service marketing and advertising tools designed for B2B businesses. Its core technology focuses on engaging customers automatically throughout their lifecycle to activate them for various purposes such as advocacy, feedback, lead generation, and social amplification. The platform utilizes omni-channel and in-app modules to facilitate frictionless customer interactions at scale, leveraging customer insights for business growth. Base operates within the Business Software sector, specifically targeting Sales & Marketing Solutions and Advertising Platforms, and serves markets including Israel, North America, and Western Europe.

Strategic signal

Base's acquisition of EverAfter AI in January 2026 for approximately $20 million signifies a strategic move to consolidate customer lifecycle marketing and digital customer success into an AI Engagement OS. This integration aims to improve net revenue retention by unifying functions like onboarding, adoption, and community engagement. For investors, this indicates Base's commitment to expanding its AI-driven capabilities and strengthening its position in the B2B customer-led growth market, suggesting a focus on enhancing product offerings and market share through strategic M&A.

Company Intelligence Q&A

What was Base's most recent acquisition?

In January 2026, Base acquired EverAfter AI for approximately $20 million. This acquisition aims to enhance Base's post-sale engagement capabilities and create an AI Engagement OS.

What was the purpose of the EverAfter AI acquisition?

The acquisition of EverAfter AI in January 2026 was intended to enhance Base's post-sale engagement capabilities and unify customer lifecycle marketing and digital customer success into an AI Engagement OS, ultimately aiming to improve net revenue retention.

When did Base acquire Laudable?

Base acquired Laudable in February 2025 to further power its customer-led growth initiatives with AI.

When did Base acquire 3bears.ai?

In March 2025, Base expanded its customer-led growth capabilities through the acquisition of 3bears.ai.

Which investors participated in Base's $15 million funding round?

In June 2022, Base (formerly Crowdvocate) raised $15 million in an investment round that included participation from Wing Venture Capital.