CRUX Knowledge Overview
CRUX Knowledge measures users' knowledge based on what they have read and shows them in real time how much they've covered and which article they should read next. Users get rewarded for their focus and progress and can make informed reading decisions, allowing them to successfully navigate the information landscape around any topic. Quantifying knowledge gives content platforms and publishers a numbers-based language to trigger and inform user interactions and communications, and optimize user engagement. The company's revenue model is unique and charges content providers and publishers with a fee based on increased engagement and revenue from using the tool.
Cumulative Funding Raised Over Time ($)
Latest News
growth-positive
Must-have skills for a media startup CEO: Barak Ronen of CRUX
CRUX, a media startup that offers a widget to measure a users knowledge on a given topic, has seen success with its first publisher, Sifted. Sifted experienced a 55% increase in engagement after implementing the CRUX tool. The company has raised about £1.2m to date and charges content providers and publishers a fee based on increased engagement and revenue. Barak Ronen, the CEO of CRUX, discusses the challenges and decision-making process of running a media startup, emphasizing the importance of imagination, prioritization, and communication skills. He also advises aspiring media professionals to trust their instincts and find reliable co-founders.
Customers
growth-positive
CRUX scores $1.3M empowering content consumers & creators
Israeli startup CRUX Knowledge has announced a $1.3 million Seed funding round led by German WENVEST Capital, with participation from Founders Factory and A-Round Capital. CRUX Knowledge has developed a gamification platform for content consumption that provides content creators with quantifiable insight about their published content. The platform ranks users knowledge after consuming content and recommends related content based on their knowledge score. The funding will be used to expand the product offering and improve the algorithms.
Investment
| Sector | Media & Entertainment Technologies |
Funding
| Total funding | $1.3M |
| Last funding | $1.3M |
| Stage | Seed |
| Rounds | 1 |
| Investors | 3 |
Team Members
2
Employees: 1-10
Web & Social Links
| Website | www.crux.kn/ |
Locations
Shtand St 22, Tel Aviv-Yafo, Israel
London, UK
Photos & Videos
1 item(s)
