Edge Social Overview
Edge Social specializes in mobile user acquisition, customer retention, and monetization. The companys platform offers tools that monitor and optimize post-install events in real time and provides predictions based on statistical modeling such as customer lifetime-value calculators. In addition, Edge Socials marketing partnership with Facebook and Google Edge Social can help apps get discovered and used repeatedly.
Latest News
growth-positive
Edge226 acquires Facebook marketing partner Webpals Mobile Mobile Marketing Magazine
Edge226 has acquired Webpals Mobile to strengthen its position in the app-install market and expand into new social channels. The acquisition makes Edge226 an official Facebook marketing partner and a Google App preferred creative marketing partner. It also provides access to a new international client-base, particularly in the APAC region. The combination of Edge226s performance-driven DSP and Webpals Mobiles social marketing expertise aims to address the challenge of high-quality user acquisition for app developers. The acquisition is expected to enhance services for current clients and attract new clients.
PartnersCustomers
growth-positive
Marketing Company Webpals Appoints Sheila Kagan as CEO
Tel Aviv-based marketing company Webpals Systems S.C Ltd. has appointed Sheila Kagan as the new CEO, replacing Inbal Lavi. Kagan previously held senior positions at Matomy Media Group and 888 Holdings. Webpals, founded in 2007, has 400 employees and offices in Tel Aviv, New York, and Seoul. The company is owned by XLMedia PLC.
Management Changes
growth-positive
Q&A: South Korean game devs must think global
Inbal Lavi, CEO of Webpals Group, discusses the value of South Korean game developers working with publishers to reach international audiences. She highlights the need for developers to think globally and tap into new markets to overcome saturation in the South Korean market. Lavi also mentions the challenges of engaging with different markets and the importance of cultural customization for international success. She emphasizes that developers in other regions can learn from Korean developers in terms of game quality and working with major media companies. Webpals Mobile has opened an office in South Korea to take advantage of the global opportunity.
CustomersExpand
Edge226 Acquires Webpals Mobile
growth-positive
Webpals Group Mobile Arm DAU-UP ClicksMob Sweeps 18th in AppsFlyer Performance Index in Gaming and Non-Gaming Categories
DAU-UP ClicksMob, the mobile arm of Webpals Group, has been ranked in the top 20 companies by AppsFlyer Performance Index in both gaming and non-gaming categories. The index evaluates the performance of media sources in mobile advertising. DAU-UP ClicksMob achieved the 18th place in the Power Rankings for both gaming and non-gaming categories. This recognition positions DAU-UP ClicksMob alongside advertising giants like Facebook, Google, and Apple. The CEO of Webpals Group, Inbal Lavi, expressed excitement and honor for the results, highlighting the companys constant growth and ability to drive high-quality traffic for partners. Webpals Group is a performance marketing company specializing in driving high-value users to online and mobile businesses.
Partners
| Sector | Business Software |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | Acquired |
| Rounds | 0 |
| Investors | 0 |
Team Members
0
Employees: 51-200
Web & Social Links
Locations
Shlomo Kaplan 2, Tel Aviv-Yafo, Israel
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