Edge Social
User Acquisition and Monetization Platform
Company Overview
Snapshot
Founded in July 2010, Edge Social operates with 51–200 employees. The company was acquired by Edge226 in August 2019, marking a significant milestone in its corporate trajectory.
Business overview
Edge Social specializes in mobile user acquisition, customer retention, and monetization. The company's platform offers tools designed to monitor and optimize post-install events in real time, providing predictions based on statistical modeling, including customer lifetime-value calculators. Operating within the Business Software sector, Edge Social serves the global market by helping apps get discovered and used repeatedly through strategic marketing partnerships with platforms like Facebook and Google.
Strategic signal
In August 2019, Edge226 acquired Webpals Mobile, a Facebook marketing partner. This acquisition signals a strategic consolidation within the mobile advertising and user acquisition market, indicating Edge226's intent to expand its capabilities and market reach by integrating established mobile marketing expertise.
Log in to access full profile ›Company Intelligence Q&A
- When was Edge Social acquired by Edge226?
- Edge Social was acquired by Edge226 in August 2019.
- What was the previous name of Edge Social?
- Edge Social was formerly known as Webpals Mobile, ExciteAd Digital Marketing, and DAU-UP ClicksMob.
- What was the strategic significance of XLMedia's Dau-Up joining the Instagram Partner Program?
- In March 2017, XLMedia's Dau-Up joined the Instagram Partner Program, enhancing its capabilities in mobile marketing and user acquisition through Instagram's platform.
- What was the outcome of the collaboration between ClicksMob and AppGrade?
- In March 2016, ClicksMob and AppGrade collaborated to create a combined ad tech platform focused on video and mobile marketing.
- What was the result of Webpals Group Mobile Arm DAU-UP ClicksMob's performance in the AppsFlyer Performance Index?
- In March 2018, Webpals Group Mobile Arm DAU-UP ClicksMob ranked 18th in the AppsFlyer Performance Index across both gaming and non-gaming categories.