Company Overview
Snapshot
Founded in February 2014 by Stephen Caffrey and Gidi Bloch, display.io operates with 11–50 employees. The company has raised $1.2 million across one funding round from one investor. In December 2015, display.io leveraged deep-linking technology to address the disconnect between m-commerce advertisers and their users.
Business overview
display.io is a global mobile advertising technology company that provides a platform for developers, advertisers, and publishers to deliver advertising to individuals via apps. The company's core product, Interscroller, is an advertising format designed for apps that offers campaign performance metrics. Interscroller enables companies to present their brand without disrupting the user experience and to run rich media displays and video campaigns inside the apps their customers use. display.io operates within the Business Software sector, focusing on mobile advertising and adtech solutions.
Strategic signal
In December 2015, display.io announced its strategy to leverage deep-linking technology to bridge the gap between m-commerce advertisers and their users. This initiative signals the company's focus on enhancing user engagement and campaign effectiveness in mobile advertising, indicating a strategic move to improve the return on investment for advertisers by connecting users directly to relevant app content.
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- What is display.io's primary business?
- display.io is a mobile advertising technology company that provides a platform for developers, advertisers, and publishers to deliver advertising via apps.
- When was display.io founded?
- display.io was founded in February 2014.
- Who are the founders of display.io?
- Stephen Caffrey and Gidi Bloch are the co-founders of display.io.
- What is Interscroller?
- Interscroller is an advertising format developed by display.io for apps, designed to provide campaign performance metrics and enable rich media and video campaigns without disrupting the user experience.
- What was a key strategic development for display.io in late 2015?
- In December 2015, display.io leveraged deep-linking technology to solve the disconnect between m-commerce advertisers and their users, enhancing the effectiveness of mobile ad campaigns.