DoubleVerify News
14 articles
DoubleVerify Files Registration Statement For An Initial Public Offering
DoubleVerify Holdings, Inc. has filed a registration statement with the SEC for a proposed initial public offering (IPO) of its common stock. The number of shares and price range have not been determined yet. The company intends to list its common stock on the New York Stock Exchange under the ticker symbol DV. Goldman Sachs & Co. LLC and J.P. Morgan are acting as joint lead bookrunning managers for the offering. The IPO is expected to increase the companys growth and transparency in the digital advertising ecosystem. DoubleVerify is majority owned by Providence Equity Partners. The registration statement has been filed but has not yet become effective.
Public Trading
Brand-Safety Firms See a Big Opening in Streaming TV
The article does not provide any information about a specific company or event. It mainly includes exchange rates, weather updates, and gold prices.
Global Online Content Consumption Doubles in 2020, Research Shows
DoubleVerify has released a report highlighting four fundamental shifts in media and advertising during 2020. The study shows that content consumption has doubled globally since the start of the COVID-19 pandemic, with consumers spending more time on social platforms and using connected TV (CTV) devices. The report also emphasizes the importance of relevant ads, as 44% of consumers are trying new brands after seeing a relevant ad. However, brand suitability is critical, with different age groups and markets having preferences for ads on different channels. The study also highlights the risk of fake news, as 55% of consumers are less likely to purchase from a brand that advertised alongside fake news. Contextual advertising is found to resonate with consumers, with 69% more likely to engage with an ad that is relevant to the content they are viewing.
CustomersPartners
DoubleVerify shuts down million-dollar CTV and mobile fraud scheme Digital Campaign India
DoubleVerify has successfully stopped a fraudulent botnet scheme that was generating fake impressions and stealing advertising inventory. The scheme, called MultiTerra, created fraudulent inventory on mobile and connected TV environments and used stolen IP addresses to generate fake impressions. At its peak, the botnet was faking over 3 million impressions a day and was on track to steal an estimated $1 million per month in advertising inventory. DoubleVerifys machine-learning algorithms detected the unusual traffic, and after several weeks of cat-and-mouse, the scheme was shut down 50 days after it was first detected. This fraud scheme highlights the increasing focus on fraud detection in the connected TV space, which has seen significant growth during the COVID-19 pandemic.
Customers
DoubleVerify Extends Media Quality Authentication to Pinterest
DoubleVerify has announced an integration with Pinterest that allows advertisers to authenticate ad viewability and detect ad fraud. This integration helps brands maximize the effectiveness of their Pinterest campaigns by using DoubleVerifys technology and data. DoubleVerify is expanding its coverage to include social media platforms and emerging channels. The capabilities will be launched initially as part of a closed beta.
Partners
TechBytes with Roy Rosenfeld, VP Product Management, DoubleVerify
The article discusses DoubleVerifys role in the marketing measurement space, specifically in the areas of fraud, brand safety, and viewability/engagement. DoubleVerify has evolved its measurement solutions over the last two years to cater to the demand for data-driven insights in digital advertising. The company offers Authentic Brand Safety targeting, which allows advertisers to deploy brand safety controls across multiple programmatic buying platforms. They also provide the DV Authentic Impression metric, which ensures media quality and effectiveness. DoubleVerify leverages its expertise in In-App Programmatic technologies to strengthen brand safety benchmarks. Advertisers can apply unified brand safety parameters across digital advertising using DoubleVerifys expanded solutions. The company differentiates itself through superior coverage, centralized control, and continuous innovation. They leverage big data and customer data analytics to ensure higher effectiveness in programmatic buying.
CustomersPartners
DoubleVerify To Announce Further MRC Accreditation
DoubleVerify has received renewed and new accreditations from the Media Rating Council (MRC) for viewability on mobile devices and desktop. The new accreditation includes the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK). DoubleVerify has also been granted accreditation for certain custom viewability metrics that meet or exceed the MRC Viewable Impression Measurement Guidelines. The accreditations are based on MRC standards and expand globally. DoubleVerify ensures its practices are accredited and certified worldwide. The company recently became certified in Germany for programmatic advertising.
PartnersCustomers
DoubleVerify Acquires Digital Video Technology Company, Zentrick
DoubleVerify has acquired Zentrick, a digital video technology company that provides middleware solutions to improve the execution and performance of online video advertising. The transaction was completed on February 15, 2019, as an all cash, all stock offer. The acquisition aims to address the issue of breakage in video ad delivery, which currently affects over 30% of video ads sold. Zentricks middleware reduces video breakage by more than 50% by shortening load times and eliminating latency delays. This acquisition is expected to have a positive impact on DoubleVerifys growth and will help simplify and streamline ad performance.
Acquisition
DoubleVerify Acquires Leiki - Leading Contextual Intelligence Platform
DoubleVerify has acquired Leiki, a contextual intelligence and content classification platform. The acquisition strengthens DoubleVerifys brand reputation capabilities and allows for proactive contextual targeting of content. Leikis semantic AI software engine provides analysis of text and video data, helping DoubleVerify protect brand reputation and match brands with relevant content. The acquisition also brings a team with specialized expertise and relationships with brands and publishers. DoubleVerify CEO Wayne Gattinella expressed excitement about the acquisition, while Leiki CEO Dr. Petrus Pennanen highlighted the integration of Leikis technology with DoubleVerifys platform. DoubleVerify is a leading independent provider of marketing measurement software and analytics, while Leiki is a leading semantic AI platform.
Acquisition
DoubleVerify Uncovers Code Used to Disable Third-Party Measurement Platforms From Accurate Reporting
DoubleVerify has announced new findings of a fraudulent scheme used by certain publishers to interfere with the ability of third-party measurement companies to accurately determine the viewability of a digital ad. The scheme involves manipulating browser characteristics to deliver seemingly authentic ad impressions, inflating the number of viewable ad impressions that publishers bill advertisers for. DoubleVerify identified this fraudulent code on domains affiliated with Newsweek Media Group and designated them as fraudulent Sophisticated Invalid Traffic Sites. This discovery has a negative impact on DoubleVerifys growth as it exposes fraudulent practices in the industry.
Customers
Providence Equity completes DoubleVerify acquisition PE Hub
DoubleVerify closes Israel operations
DoubleVerify Inc. is closing its Israeli R&D center and relocating 35 employees to its New York office, while firing the remaining 15 employees. The closure is part of the companys consolidation efforts to have all teams in a single location. DoubleVerify is a start-up that offers verification monitoring, blocking, and compliance solutions for online ads. The company has a significant market share in the ad verification industry and has raised $46 million in funding. It serves 300 customers, including The Coca-Cola Company, CBS, and AT&T Inc. The closure of the Israeli R&D center is expected to be finalized in a few weeks.
LayoffsExpand
DoubleVerify Raises $33M - FinSMEs
DoubleVerify, a provider of online media verification and compliance solutions, has raised $33m in financing led by JMI Equity and Institutional Venture Partners. The funding brings the total amount raised to date to $47m and will be used for strategic acquisitions. DoubleVerifys technology tracks the delivery of campaigns to ensure compliance with advertisers terms and conditions. The company currently employs 160 people and plans to add 50 more to its offices in New York, Israel, and London by the end of the year.
InvestmentExpand
DoubleVerify Raises $10M in Series B Funding - FinSMEs
DoubleVerify, a provider of online advertising verification solutions, has raised $10 million in a Series B funding round led by Institutional Venture Partners (IVP). The funds will be used to support the companys expansion and innovation efforts. DoubleVerifys technology solution offers transparency and accountability for agencies, marketers, publishers, and ad networks by verifying online ad campaigns for brand safety, delivery accuracy, and regulatory compliance.
Investment
