DoubleVerify

Company Overview

Snapshot

Founded in June 2008 by Oren Netzer, DoubleVerify operates with over 1,000 employees. The company has raised $46.5 million across 3 funding rounds from 5 investors. In August 2017, DoubleVerify was acquired by Providence Equity Partners.

Business overview

DoubleVerify provides digital performance solutions designed to enhance the quality and audience impact of digital advertising. Its core technology focuses on bringing transparency and accountability to the digital ad market through solutions that ensure ad viewability, brand safety, fraud protection, accurate impression delivery, and audience quality across campaigns. The company serves media buyers and sellers, helping them maximize the value of their media spend, and operates within the Business Software sector, specifically targeting enterprise and professional services in marketing, sales, advertising, media, and publishing.

Strategic signal

In March 2021, DoubleVerify filed a registration statement with the SEC for a proposed Initial Public Offering (IPO) of its common stock, intending to list on the New York Stock Exchange under the ticker symbol DV. This move signals a significant step towards greater market transparency and liquidity for the company, indicating strong growth potential and a strategic shift towards public market operations, with Goldman Sachs & Co. LLC and J.P. Morgan acting as joint lead bookrunning managers.

Company Intelligence Q&A

What was a significant corporate development for DoubleVerify in 2021?

In March 2021, DoubleVerify Holdings, Inc. filed a registration statement with the SEC for a proposed Initial Public Offering (IPO) of its common stock. Goldman Sachs & Co. LLC and J.P. Morgan were named as joint lead bookrunning managers for the offering.

What was DoubleVerify's strategic move in February 2019?

In February 2019, DoubleVerify acquired Zentrick, a digital video technology company specializing in middleware solutions to improve the execution and performance of online video advertising. This acquisition aimed to reduce video ad breakage and streamline ad performance.

What was a key acquisition for DoubleVerify in December 2018?

In December 2018, DoubleVerify acquired Leiki, a contextual intelligence and content classification platform. This acquisition was intended to strengthen DoubleVerify's brand reputation capabilities and enable proactive contextual targeting of content using Leiki's semantic AI software engine.

What was a notable partnership for DoubleVerify in April 2020?

In April 2020, DoubleVerify announced an integration with Pinterest to extend its media quality authentication services, allowing advertisers to authenticate ad viewability and detect ad fraud on the platform. This expanded DoubleVerify's coverage to social media platforms.

What was a significant event for DoubleVerify in August 2017?

In August 2017, DoubleVerify was acquired by Providence Equity Partners, a private equity firm, as part of a deal to further expand its digital advertising verification solutions.