Dynamic Yield

Company Overview

Snapshot

Founded in January 2011 by Omri Mendellevich and Liad Agmon, Dynamic Yield operates with 201–500 employees. The company raised a total of $82.25 million across 6 funding rounds from 18 investors. In November 2021, Dynamic Yield was acquired by Mastercard.

Business overview

Dynamic Yield provides an AI-powered Personalization Anywhere platform designed to deliver individualized experiences across various customer touchpoints, including web, apps, email, kiosks, and call centers. Its core technology leverages data management capabilities to create a unified customer view, enabling rapid and scalable deployment of targeted digital interactions. The platform supports marketers, product managers, and engineers in launching personalization campaigns, conducting A/B tests, and utilizing machine learning for product and content recommendations, as well as smartly triggered email and push notifications. Dynamic Yield operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving enterprises and professional services globally.

Strategic signal

In November 2021, Dynamic Yield was acquired by Mastercard, marking a significant strategic move that integrates its AI-powered personalization capabilities into a major global financial technology company. This acquisition signals a growing trend of established corporations seeking to enhance their digital engagement and customer experience offerings through advanced personalization technologies, validating Dynamic Yield's market position and technology. For investors, this demonstrates a successful exit and the strategic value placed on sophisticated personalization platforms in the evolving digital commerce landscape.

Company Intelligence Q&A

What was a significant recent corporate development for Dynamic Yield?

In November 2021, Dynamic Yield was acquired by Mastercard, integrating its personalization technology into a global financial services and payments company.

Which company previously acquired Dynamic Yield?

In March 2019, McDonald's Corporation acquired Dynamic Yield to enhance its customer experience and personalization efforts.

What was a key partnership announced by Dynamic Yield?

In January 2018, MPP Global and Dynamic Yield partnered to automate personalized customer experiences, combining their respective expertise in subscription management and personalization.