Era

Company Overview

Snapshot

Founded in April 2025 by Omri Stav and Amir Guez, Era operates with 1–10 employees. The company has secured one funding round from one investor. In May 2025, Era received Seed funding, marking a significant early milestone for the AI-powered fertility platform.

Business overview

Era develops an AI-powered platform designed to optimize the time to pregnancy for intended parents globally. The company's core technology leverages artificial intelligence to provide companion tools and support throughout the fertility journey. Era operates within the Health Tech & Life Sciences sector, specifically focusing on Digital Healthcare and Patient Engagement, serving patients in the healthcare market.

Strategic signal

In July 2025, Era's launch garnered significant media attention across multiple Israeli publications, highlighting its founding story rooted in personal tragedy and its mission to assist intended parents. This widespread coverage signals strong public interest and emotional resonance for Era's AI-powered fertility platform, indicating potential for rapid user adoption and market validation in the Health Tech & Life Sciences sector.

Company Intelligence Q&A

When was Era founded and by whom?

Era was founded in April 2025 by co-founders Omri Stav and Amir Guez.

What is Era's primary focus?

Era's primary focus is to optimize the time to pregnancy for intended parents worldwide by providing an AI-powered companion and tools.

What is the significance of Era's founding story?

Era was founded by Omri Stav, the brother of Idan Shtivi, who was killed in the October 7th events. This personal connection underscores the company's mission to help bring new life into the world, a narrative that resonated across multiple news reports in July 2025.

What technology does Era utilize in its platform?

Era leverages artificial intelligence to power its platform, providing advanced tools and companionship for individuals navigating fertility journeys.