eTribez

Audience Engagement Solutions for Broadcast Networks

Media & Entertainment Technologies
Acquired by Talent Systems on Jul, 2022
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Company Overview

Snapshot

Founded in August 2011 by Eli Abayan, Nir Segal, and Oz Ben-Eliezer, eTribez operated with 11–50 employees. The company raised a total of $10 million across three funding rounds from three investors. In July 2022, eTribez was acquired by Talent Systems.

Business overview

eTribez provides innovative digital solutions for broadcast networks and television production companies, focusing on audience engagement, production management, and online voting. The company's core offerings include a digital casting system and monetization concepts designed to generate new revenue streams, boost social media impact, and strengthen viewer loyalty. eTribez also offers a virtual-currency concept to gamify the user experience. Operating in 15 territories, eTribez serves major players in the TV industry such as Fox, Fremantle Media, ITV, Endemol Shine Group, M6, NBC, Univision, D8, MTV, and RTL, powering popular shows like Big Brother, American Idol, America’s Got Talent, Survivor, The Voice, The Amazing Race, MasterChef, and The Chase UK. The company operates within the Media & Entertainment Technologies sector, specifically targeting the Content Production market.

Strategic signal

In July 2022, eTribez was acquired by Talent Systems, a software company specializing in casting and auditioning. This acquisition significantly expanded Talent Systems' offerings into the reality TV vertical, integrating eTribez's established casting platform used for major reality shows. The move signals a consolidation within the entertainment technology sector, with Talent Systems aiming to leverage eTribez's technology and market presence to enhance its portfolio and extend its reach in unscripted television production.

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Company Intelligence Q&A

What was the most significant corporate event for eTribez?
In July 2022, eTribez was acquired by Talent Systems, a software company focused on casting and auditioning solutions. This acquisition integrated eTribez's reality TV casting platform into Talent Systems' portfolio.
When did eTribez establish a multi-year international partnership with Endemol Shine Group?
In July 2016, eTribez entered a multi-year international partnership with Endemol Shine Group to expand the availability of its casting platform to over 30 territories.
When was eTribez founded and by whom?
eTribez was founded in August 2011 by Eli Abayan, Nir Segal, and Oz Ben-Eliezer.
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