Feature.fm

Company Overview

Snapshot

Founded in August 2013 by Lior Aharoni, Zohar Aharoni, and Lior Shapsa, Feature.fm operates with 11–50 employees. The company has secured funding across two rounds from investors Adam Neumann and Star Farm Ventures. In August 2015, Feature.fm received a funding round from investor Adam Neumann.

Business overview

Feature.fm provides a platform for music promotion, enabling artists to upload and share their music to gain wider exposure. The company's core technology allows users to target specific audiences based on listening preferences, location, gender, and age. Serving emerging and established artists, Feature.fm facilitates song plays through its partners and offers real-time analytics. It operates within the Media & Entertainment Technologies sector, focusing on digital content production and engagement, and serving musicians and the broader music industry.

Strategic signal

In October 2023, Feature.fm launched a pre-save feature specifically for YouTube Music. This development is significant as it expands the company's reach into a major music streaming platform, offering artists a new tool to drive engagement and build anticipation for their releases. For investors, this signals Feature.fm's continued innovation in music marketing and its ability to adapt to evolving digital consumption trends, potentially enhancing its value proposition for artists and labels.

Company Intelligence Q&A

What is Feature.fm's primary focus?

Feature.fm focuses on providing marketing and advertising tools for the music industry, enabling artists to promote their music and reach wider audiences through targeted campaigns and analytics.

When was Feature.fm founded and by whom?

Feature.fm was founded in August 2013 by Lior Aharoni, Zohar Aharoni, and Lior Shapsa.

What was a key product development for Feature.fm in October 2023?

In October 2023, Feature.fm launched a pre-save feature for YouTube Music, allowing artists to promote their upcoming releases on the platform.

Which major streaming service partnered with Feature.fm in October 2016?

In October 2016, Deezer partnered with Feature.fm to introduce a concept allowing artists to pay for sponsored plays on its platform.

What type of reporting did Feature.fm launch in July 2020?

In July 2020, Feature.fm launched conversion data reporting for direct-to-consumer (D2C) initiatives, with initial data partners including Rough Trade, Anghami, and Qobuz.