Feng-GUI

Feng-GUI Overview

Feng-GUI, a pioneer in measuring visual effectiveness, focuses on simulating human vision and creating measurement reports designed to predict what a real human would be most likely to look at. The company enables advertisers and agencies to measure the visual performance of campaigns before they air by analyzing levels of attention, brand effectiveness, and placement, as well as how an ads individual elements are perceived. Feng-GUIs attention service has analyzed over 3.5 million images for more than 1,500 customers and 30,000 professionals around the world, including prominent firms such as WSI, Bruce Clay (Omnicom), Walker Sands, OgilvyOne (WPP), McCann Erickson (Interpublic), and Razorfish (Publicis).

Latest News

May 19, 2020 · www.greengeeks.com

https://www.greengeeks.com/blog/2020/05/19/heatmapping-make-money/?fbclid=IwAR1F0BEEWsXAejgaACxECDI_pf2DlJDGsOFc0GXEDCzy-vI227sT1U4Bmzo

Apr 3, 2020 · www.techmediatoday.com

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Top 20 Best Usability Testing Tools In 2020

The article discusses 20 usability testing tools available on the internet, categorized into different types such as A/B testing tools, easy-to-use testing tools, specialty testing tools, and usability tools with screeners and surveys. The tools mentioned include Optimizely, UsabilityHub, Loop11, Feng-GUI, Validately, Userlytics, Five Second Tests, Applause, UserZoom, Inspectlet, Lookback, Maze, Koncept, Hotjar, Crazy Egg, Ethnio, Qualaroo, Clicktale, TryMyUI, and Usabilla. These tools offer features such as A/B testing, click heatmaps, user feedback, and participant targeting. The article emphasizes the importance of usability testing and suggests that there is a tool available for every site or apps needs.

Customers

May 1, 2018 · techcompanynews.com

growth-positive

Feng-GUI Aims To Make A Better Looking World, By Empowering Designers And Advertisers To Effectively Analyze Attention In Visuals - Tech Company News

The article features an interview with Rafael Mizrahi, CEO of Feng-GUI, a neuroscience pioneer in measuring visual effectiveness. Feng-GUI provides visual measurement services that simulate human vision and predict where users will focus their attention on a design. The companys services are used by 30,000 professionals worldwide and have several advantages over traditional eye-tracking. Feng-GUI aims to empower designers and advertisers to effectively analyze attention and attraction in visuals. They plan to add more partners and reports to their offerings and become a de-facto standard for measuring attention and attraction in visuals.

PartnersExpand

Funding

Team Members

1

Employees: 1-10

Web & Social Links

Locations

Yehiel Paldi St 11, Rehovot, Israel

Photos & Videos

2 item(s)

Feng-GUI Internal

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