FieldIn

Company Overview

Snapshot

Founded in April 2013 by Iftach Birger and Boaz Bachar, FieldIn operates with 51–200 employees. The company has raised a total of $50.1M across 7 funding rounds from 14 investors. In November 2021, FieldIn acquired fellow agtech firm Midnight Robotics, expanding its technological capabilities.

Business overview

FieldIn provides a farm control center platform designed for specialty crop growers, offering comprehensive visibility across all field operations. Its core technology includes tools such as a spraying module, a scouting app, and a harvest-tracking dashboard. The platform monitors tractors, implements, operators, and in-field sensors to deliver actionable data, aiming to improve production, transparency, and efficiency in agricultural fields. FieldIn serves the agriculture industry, operating within the Ag Tech, Precision Ag, Farm Equipment & Treatment, Climate Tech, Food & Land Use, and Sustainable Farming sectors.

Strategic signal

In November 2021, FieldIn acquired Midnight Robotics, an agtech firm. This strategic acquisition indicates FieldIn's commitment to expanding its technological offerings and market presence within the agricultural technology sector, suggesting a focus on inorganic growth and consolidation to enhance its farm management platform.

Company Intelligence Q&A

What is FieldIn's primary business?

FieldIn develops a farm control center platform that provides specialty crop growers with visibility across all field operations, offering tools like spraying modules, scouting apps, and harvest-tracking dashboards.

When was FieldIn founded and by whom?

FieldIn was founded in April 2013 by Iftach Birger and Boaz Bachar.

What significant corporate action did FieldIn take in November 2021?

In November 2021, FieldIn acquired fellow agtech firm Midnight Robotics.

What was a notable partnership for FieldIn in July 2020?

In July 2020, FieldIn partnered with Wilbur-Ellis Agribusiness to improve operational efficiencies for specialty crop growers.