Finally
Autonomous Piece Picking for Online Grocery Orders
Company Overview
Snapshot
Founded in May 2019 by Avi Lifshitz, Lenny Ridel, and Or Salmon, Finally operates with 11–50 employees. The company has secured funding across three rounds from four investors.
Business overview
Finally develops robotic and artificial intelligence solutions for online grocery services. The company's core technology focuses on autonomous piece picking, designed to streamline the fulfillment of online grocery orders. Finally targets the retail and commerce sectors, specifically serving supermarkets and distribution channels within the food tech and logistics management industries.
Strategic signal
In May 2024, Finally, formerly known as Super Duper, announced a strategic pivot, shifting its focus from operating robotic supermarkets to providing its underlying technology and software to marketing networks globally. This change indicates a move towards a B2B model, aiming to scale its robotic and AI solutions by partnering with existing retailers rather than building out its own consumer-facing infrastructure. This signals a re-evaluation of market approach and a focus on leveraging its core technological strengths.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant strategic change for Finally in 2024?
- In May 2024, Finally, previously known as Super Duper, announced a change in direction, shifting from establishing robotic supermarkets to providing its technology and software to marketing networks in Israel and internationally. This involved suspending its direct operations and focusing on a B2B model.
- When was Finally's most recent funding round and who participated?
- Participants included Angular Ventures.
- Who are the founders of Finally?
- Finally was founded by Avi Lifshitz, Lenny Ridel, and Or Salmon.
- What was Finally's initial focus as Super Duper?
- Initially, as Super Duper, the company aimed to revolutionize the local food market by building logistic centers equipped with simple robotics for cheap food delivery to customers, essentially operating robotic supermarkets.