Company Overview
Snapshot
Founded in March 2011 by Benny Shaviv, Fitness22 operates with 11–50 employees. The company has developed a suite of fitness and productivity applications, motivating over 30 million users globally. In August 2015, Business Insider reported on Fitness22's success in generating millions of dollars annually from its iPhone apps without significant marketing spend.
Business overview
Fitness22 is a Health Tech & Life Sciences company focused on developing fitness and productivity applications. The company creates easy-to-use platforms designed to motivate users to improve their fitness and productivity. Utilizing the latest mobile technologies, Fitness22's iOS and Android apps serve a global consumer market, particularly targeting recreational and lifestyle users in the fitness and sports segments.
Strategic signal
In August 2015, Business Insider highlighted Fitness22's ability to generate substantial revenue from its iPhone applications without relying on traditional marketing. This signals a strong product-market fit and effective organic growth strategies, demonstrating the company's capacity to achieve significant commercial success through product quality and user engagement.
Log in to access full profile ›Company Intelligence Q&A
- When was Fitness22 founded and by whom?
- Fitness22 was founded in March 2011 by Benny Shaviv.
- What is Fitness22's primary focus?
- Fitness22 focuses on building fitness and productivity apps that utilize the latest technologies to motivate users to get and stay in shape, and be more productive.
- How many users has Fitness22 motivated?
- Fitness22 has motivated more than 30 million people to get in shape, live healthier lives, and be more productive through its iOS and Android apps.
- What was a notable achievement reported by Fitness22 in 2015?
- In August 2015, Business Insider reported that Fitness22 was making millions of dollars a year selling iPhone apps with no marketing, highlighting the company's strong organic growth and product appeal.
- What types of apps does Fitness22 develop?
- Fitness22 develops fitness and productivity applications for both iOS and Android platforms.