Flycatcher Toys
Cross-platform Paper and Digital Drawing Toys
Company Overview
Snapshot
Founded in April 2013 by Shay Chen and Shachar Limor, Flycatcher Toys operates with 11–50 employees. The company focuses on developing connected toys that merge physical and digital play experiences. In August 2022, its smART sketcher GO! portable projector was nominated for a TOTY Award, highlighting its innovation in the children's toy market.
Business overview
Flycatcher Toys invents and develops connected toys that integrate real-life and digital play, targeting children, parents, and educational markets from pre-kindergarten to higher education. The company's core products include the smART sketcher projector, an app-based device for sketching and drawing, and the smART Pixelator, which allows users to create pixel art from mobile device photos using beads, pegs, or sequins. These products balance physical and digital activities, fostering interaction and creativity within the Media & Entertainment Technologies and Education & Knowledge Technologies sectors.
Strategic signal
In August 2022, Flycatcher Inc.'s smART sketcher GO! was nominated as a finalist for a TOTY Award. This recognition signals the company's continued innovation in the children's toy market, particularly in combining hands-on play with technology to encourage STEAM learning and fine motor skills. The nomination underscores the product's market relevance and potential for growth within the edutainment space.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant recognition for Flycatcher Toys in 2022?
- In August 2022, Flycatcher Inc.'s smART sketcher GO! portable projector was nominated as a finalist for a TOTY Award, acknowledging its innovative blend of hands-on play and technology for children.
- What product did Flycatcher Toys launch in January 2020?
- In January 2020, Flycatcher Toys launched the smART Pixelator, a toy that enables users to create pixel art from smartphone photos using a mobile app and an RGB LED matrix, with options for beads, sequins, or pegs.
- What was the focus of an interview with CEO Shay Chen in November 2017?
- In November 2017, CEO Shay Chen discussed the inspiration and market launch of the smART sketcher Projector, highlighting Flycatcher Inc.'s approach to blending virtual and physical play in the competitive toy industry.
- What is the primary function of the smART sketcher projector?
- The smART sketcher projector is an app-based toy that allows children to sketch, draw, and write by downloading photos from mobile devices or using preloaded content, bridging educational and recreational activities.
- What is the purpose of the smART Pixelator?
- The smART Pixelator enables children to pixelate any design using a smart device and Bluetooth connectivity, creating 2D and 3D projects with smART Pixel Beads, Pixel Pegs, or Pixel Sequins.