Fondue
Cashback Management Platform for eCommerce Websites
Company Overview
Snapshot
Founded in May 2021 by Oren Charnoff, Abraham Lucey, and William Herlands, Fondue operates with 11–50 employees. The company raised $10.5 million across one funding round from 9 investors, with Hanaco Ventures and Quiet Capital identified as lead investors. In July 2023, Fondue was acquired by Postscript.
Business overview
Fondue develops CashBack, an eCommerce platform designed to help brands achieve profitable growth. Its core technology replaces traditional discount codes with a seamlessly embedded cashback system, allowing shoppers to choose incentives that best suit them. This solution aims to increase conversions, profit, engagement, and cash flow for brands. Fondue serves a diverse range of merchants, including emerging brands, publicly traded companies, dropshippers, digitally native vertical brands, and marketplaces, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and e-Commerce Tools.
Strategic signal
In July 2023, Fondue was acquired by Postscript. This acquisition signals a strategic consolidation within the e-commerce enablement space, indicating that Fondue's cashback management platform was recognized for its value in driving profitable growth for brands. For investors, this highlights the potential for successful exits in the e-commerce tools sector, particularly for solutions that enhance customer engagement and financial performance.
Log in to access full profile ›Company Intelligence Q&A
- When was Fondue founded?
- Fondue was founded in May 2021.
- Who are the founders of Fondue?
- The co-founders of Fondue are Oren Charnoff, Abraham Lucey, and William Herlands.
- What is Fondue's primary offering?
- Fondue offers CashBack, an eCommerce platform that replaces discount codes with a cashback system to drive profitable growth for brands.
- When was Fondue acquired and by whom?
- Fondue was acquired by Postscript in July 2023.
- Which investors participated in Fondue's funding round?
- In September 2022, Fondue raised $10.5 million in a seed funding round with participation from lead investors Hanaco Ventures.