Company Overview
Snapshot
Founded in February 2008 by Dmitry Babitsky, Michael Rubanovich, and Dori Stein, Fornova operates with 51–200 employees. The company has raised $25 million across three funding rounds from five investors. In March 2019, Fornova acquired HotelsBI, a hospitality intelligence platform.
Business overview
Fornova provides business intelligence solutions designed to optimize revenue and distribution for companies in the travel and hospitality sectors. The company's core technology leverages its patented VisualScan technology to monitor over 100,000 travel and hospitality websites, performing 1.25 billion price comparisons monthly. Fornova serves hotels, online travel agencies, car rental companies, and aggregators, enabling them to convert data into profit through aligned decision-making across revenue, distribution, sales, eCommerce, and operations. Additionally, its retail business, Goldenfeeds, acts as a data aggregator and feed provider, generating and distributing high-quality product data for online retailers to enhance their top and bottom-line revenue.
Strategic signal
In June 2020, Fornova launched a new Competitive Intelligence Solution aimed at assisting hotels in navigating the post-COVID-19 recovery period. This strategic product introduction signals the company's agility in responding to significant market shifts and its commitment to providing timely, relevant tools for its hospitality clients, positioning Fornova as a critical partner in industry recovery and adaptation.
Log in to access full profile ›Company Intelligence Q&A
- What is Fornova's primary focus?
- Fornova focuses on enabling travel and hospitality companies to optimize their revenue and distribution while reducing costs, utilizing business intelligence and data analytics.
- When was Fornova founded?
- Fornova was founded in February 2008.
- Which company did Fornova acquire?
- In March 2019, Fornova acquired HotelsBI, a hospitality intelligence platform.
- What was a key product launch by Fornova in 2020?
- In June 2020, Fornova launched a competitive intelligence solution aimed at helping hotels gain an advantage during the post-COVID-19 recovery phase.
- Who are the co-founders of Fornova?
- Fornova was co-founded by Dmitry Babitsky and Michael Rubanovich.