Fullpath
AI-powered Customer Data and Marketing Platform
Company Overview
Snapshot
Founded in January 2015 by Aharon Horwitz, Eliav Moshe, and Yishai Goldstein, Fullpath operates with 201–500 employees. The company has raised $57 million across 4 funding rounds from 6 investors. In April 2026, Fullpath was acquired by Cox Automotive.
Business overview
Fullpath provides an AI-powered customer data and experience platform specifically designed for automotive retailers. Its core technology unifies dealership first-party data from various sources, including CRM, DMS, websites, ads, inventory, and incentives, into a single customer data platform. This data is then activated through AI-driven digital advertising, email/SMS campaigns, website personalization, and sales enablement tools. The company serves dealers, dealer groups, and OEM programs, aiming to improve lead conversion, reduce marketing waste, and create personalized shopping journeys to enhance lifetime customer value within the automotive sector.
Strategic signal
In April 2026, Fullpath was acquired by Cox Automotive, a significant development that integrates its AI-powered customer data platform into a global automotive technology giant's data strategy. This acquisition signals strong market validation for Fullpath's technology and its potential to drive innovation in automotive retail by enhancing customer engagement and data utilization on a larger scale.
Log in to access full profile ›Company Intelligence Q&A
- When was Fullpath acquired?
- Fullpath was acquired by Cox Automotive in April 2026.
- What was a significant acquisition made by Fullpath?
- In August 2025, Fullpath acquired Fuse Autotech's Dynamic Payments Solution to enhance its automotive customer data ecosystem.
- When did Fullpath rebrand from AutoLeadStar?
- In March 2023, AutoLeadStar rebranded to Fullpath, following a $40 million funding round aimed at transforming car sales.
- What was the topic of the podcast featuring Fullpath's CEO in September 2025?
- In September 2025, Aharon Horwitz, Co-Founder and CEO of Fullpath, discussed resilience, long-game thinking, and leadership realities on the podcast Real Life Superpowers with Noa Eshed and Ronen Menipaz.