Fullpath Overview
Fullpath enables dealers to turn first-party data into long-time customers by unifying siloed data sources and leveraging the data to create exceptional, hyper-personalized customer experiences.
Cumulative Funding Raised Over Time ($)
$2.0MJun 2015
$7.0MJun 2018
$17.0MJun 2020
$57.0MNov 2022
Latest News
growth-positive
In a conversation with Noa Eshed and Ronen Menipaz on the podcast Real Life Superpowers, Aharon Horwitz, Co-Founder and CEO of FullPath, discusses resilience, long-game thinking, and the realities of leadership.
The article discusses Aharon Horwitz, Co-Founder and CEO of Fullpath, and his journey of building the company from scratch. It highlights the challenges faced in the early days, including financial struggles and working out of unconventional spaces. Despite these hurdles, Fullpath has grown significantly, expanding from 30 to over 250 employees and acquiring 350 clients. The company has been driven by mission and resilience, with a focus on building strong customer relationships and taking calculated risks. The article also touches on the importance of leadership and adaptability in the startup world.
CustomersExpandInvestment
growth-positive
Fullpath Acquires Fuse Autotech's Dynamic Payments Solution to Strengthen Automotive Customer Data Ecosystem
Fullpath, an AI-first Customer Data Platform in the automotive industry, has announced the acquisition of Fuse Autotechs Dynamic Payments solution. This strategic move aims to enhance the customer experience by integrating real-time, personalized offers across Fullpaths ecosystem. The integration will support various dealership profit centers, including sales, finance, service, and parts, by providing tailored inventory offers. This acquisition is expected to increase closing rates and customer loyalty, as stated by Andrew Walser, CEO of Walser Automotive. Fullpaths platform unifies dealership data and activates it through AI and marketing automation, creating hyper-personalized customer experiences.
AcquisitionPartners
growth-positive
AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
AutoLeadStar, now known as Fullpath, has announced its rebranding to represent its dedication to creating infinite customer lifecycles and improving dealerships consumer experience offerings. The company offers a comprehensive platform for automotive dealers, including AI-powered digital advertising, website optimization, and data connectivity. Fullpath aims to provide a personalized dealership experience that creates long-term customer relationships. The rebranding aligns with the industrys increasing demand for customer data platforms and signifies Fullpaths aim to become the CDP of choice. The company recently raised $40 million to transform the automotive sales process. Fullpath is partnered with leading OEMs and 150 top dealerships to improve the lifetime value of customers.
CustomersInvestment
growth-positive
Car marketing data co AutoLeadStar raises $40m
AutoLeadStar, an Israeli AI-powered car marketing data company, has completed a $40 million growth financing round led by Riverwood Capital. The company provides AI-powered marketing automation technology to auto-dealerships and manufacturers, allowing personalized marketing and digital commerce. AutoLeadStars software is used by nearly 1,000 dealerships in the US and Canada. The funding will be used to expand investment in technology for auto retailers and enhance the digital systems for an increasingly digitized business landscape.
Investment
https://www.autodealertodaymagazine.com/361421/autoleadstar-helps-walser-automotive-group-pivot-quickly-during-the-covid-pandem
| Sector | Business Software |
Funding
| Total funding | $57M |
| Last funding | $40M |
| Stage | C |
| Rounds | 4 |
| Investors | 6 |
Team Members
4
Employees: 201-500
Web & Social Links
| Website | www.fullpath.com |
| Careers | Careers page |
Locations
Po'alei Tsedek St 3, Jerusalem, Israel
Miami, Florida, United States
Photos & Videos
No files yet
Fullpath Business
Business models
B2B
Product stage
Released
Employees
201-500
Sector
Business SoftwareSales & Marketing Solutionse-Commerce ToolsTarget Customer
Industrial ManufacturingDiscrete IndustriesAutomotiveCore Technology
Artificial IntelligenceMachine LearningTags (11)
enterprise-solutionsecommerceretailmobile-applicationssales-automationcustomer-engagementartificial-intelligenceautomotivemarketingmachine-learningautomationGeographic Markets
United StatesNorth AmericaFullpath Financials
$57M
Total funding
Undisclosed
Capital raised
$40M
Last funding
C
Funding stage
4
Total rounds
6
Investors
Cumulative Funding Raised Over Time ($)
$2.0MJun 2015
$7.0MJun 2018
$17.0MJun 2020
$57.0MNov 2022
Private Equity Funding
C Round
Nov 2022
$40M
Riverwood Capital (Lead)
,
Aleph, Target Global, PICO Venture Partners
B Round
Jun 2020
$10M
Target Global (Lead)
,
Aleph, PICO Venture Partners
A Round
Jun 2018
$5M
PICO Venture Partners
Seed
Jun 2015
$2M
Undisclosed Investor(s), Jibe Ventures
Mergers & Acquisitions
MNAEvent
Aug 2025
Undisclosed
Fullpath Lifecycle
Cumulative Funding Raised Over Time
$2.0MJun 2015
$7.0MJun 2018
$17.0MJun 2020
$57.0MNov 2022
All Events
C Round
Nov 2022
$40M
Riverwood Capital (Lead)
,
Aleph, Target Global, PICO Venture Partners
B Round
Jun 2020
$10M
Target Global (Lead)
,
Aleph, PICO Venture Partners
A Round
Jun 2018
$5M
PICO Venture Partners
Seed
Jun 2015
$2M
Undisclosed Investor(s), Jibe Ventures
MNAEvent
Aug 2025
Undisclosed
Fullpath News
8 articles
growth-positive
In a conversation with Noa Eshed and Ronen Menipaz on the podcast Real Life Superpowers, Aharon Horwitz, Co-Founder and CEO of FullPath, discusses resilience, long-game thinking, and the realities of leadership.
The article discusses Aharon Horwitz, Co-Founder and CEO of Fullpath, and his journey of building the company from scratch. It highlights the challenges faced in the early days, including financial struggles and working out of unconventional spaces. Despite these hurdles, Fullpath has grown significantly, expanding from 30 to over 250 employees and acquiring 350 clients. The company has been driven by mission and resilience, with a focus on building strong customer relationships and taking calculated risks. The article also touches on the importance of leadership and adaptability in the startup world.
CustomersExpandInvestment
growth-positive
Fullpath Acquires Fuse Autotech's Dynamic Payments Solution to Strengthen Automotive Customer Data Ecosystem
Fullpath, an AI-first Customer Data Platform in the automotive industry, has announced the acquisition of Fuse Autotechs Dynamic Payments solution. This strategic move aims to enhance the customer experience by integrating real-time, personalized offers across Fullpaths ecosystem. The integration will support various dealership profit centers, including sales, finance, service, and parts, by providing tailored inventory offers. This acquisition is expected to increase closing rates and customer loyalty, as stated by Andrew Walser, CEO of Walser Automotive. Fullpaths platform unifies dealership data and activates it through AI and marketing automation, creating hyper-personalized customer experiences.
AcquisitionPartners
growth-positive
AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
AutoLeadStar, now known as Fullpath, has announced its rebranding to represent its dedication to creating infinite customer lifecycles and improving dealerships consumer experience offerings. The company offers a comprehensive platform for automotive dealers, including AI-powered digital advertising, website optimization, and data connectivity. Fullpath aims to provide a personalized dealership experience that creates long-term customer relationships. The rebranding aligns with the industrys increasing demand for customer data platforms and signifies Fullpaths aim to become the CDP of choice. The company recently raised $40 million to transform the automotive sales process. Fullpath is partnered with leading OEMs and 150 top dealerships to improve the lifetime value of customers.
CustomersInvestment
growth-positive
Car marketing data co AutoLeadStar raises $40m
AutoLeadStar, an Israeli AI-powered car marketing data company, has completed a $40 million growth financing round led by Riverwood Capital. The company provides AI-powered marketing automation technology to auto-dealerships and manufacturers, allowing personalized marketing and digital commerce. AutoLeadStars software is used by nearly 1,000 dealerships in the US and Canada. The funding will be used to expand investment in technology for auto retailers and enhance the digital systems for an increasingly digitized business landscape.
Investment
https://www.autodealertodaymagazine.com/361421/autoleadstar-helps-walser-automotive-group-pivot-quickly-during-the-covid-pandem
growth-positive
Internet Leads: They're Not Dead. But They're Also Not Everything Digital Dealer
The article discusses the importance of optimizing car dealership websites to attract more foot traffic. It highlights that many car buyers do extensive online research before visiting a dealership, and dealerships need to become a resource for this research. The key topics covered include the goals of car shoppers when visiting dealership websites, such as researching pricing, locating vehicles, comparing models, checking trade-in value, and searching for dealer information. The article provides strategies for dealerships to optimize their websites, including making pricing competitive and transparent, updating inventory information, improving local SEO, and providing comparison resources. The impact on the company is growth-positive, as implementing these strategies can attract more customers to the dealership.
Customers
growth-positive
Acceleration Awards Winner Spotlight: AutoLeadStar
AutoLeadStar has been recognized as a winner of the Acceleration Awards by Dealer Marketing Magazine. The awards aim to highlight automotive vendors that offer unique products and services to increase dealership sales and profitability. AutoLeadStars pitch focuses on their artificial intelligence tools that provide personalized online shopping experiences for customers, helping dealerships convert more visitors into leads. The companys AI-powered tool, Falcon, tracks user behavior and presents relevant content at optimal times for conversion. Falcon offers various engagements, such as test drives, offers, trade-ins, and more, tailored to each customers needs. By providing concierge service and cutting marketing spend, AutoLeadStar aims to help dealerships turn more browsers into buyers. The article does not mention any specific partners, customers, valuation amount, acquisition amount, investment amount, layoffs, or the date of the event.
Customers
Digital Dealer Conference & Expo
Fullpath Team
Employee Info
| Employees (range) | 201-500 |
| Exact count | 260 |
| Team members | 4 |
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Fullpath Internal
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Admin Info
| Confidence | 90/100 |
| Missing | description, video or image, markets |
| BI Verification | Jenny Sotnik-Talisman |
| Registrar ID | 514762673 |
| Crunchbase | autoleadstar |
| Creator | Natalia Golczar |
| Creator email | ngolczar@gmail.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-03-02T00:00:00.000Z |
| Created | 2018-03-28T00:00:00.000Z |
| Claimed | Yes |