Fyllo Overview
Fyllo is a cannabis marketing platform that uses its proprietary technology to enable cannabis brands and online publishers to meet compliance requirements on a large scale. Fyllo's Compliance Cloud technology ingests and interrogates billions of data points, allowing brands to safely build and execute advertising campaigns while also enabling publishers to create and monetize compliant ad inventory. The Compliance Cloud uses artificial intelligence to structure, analyze, and activate different sources of customer and cannabis data, unlocking business intelligence for smarter marketing and better results.
Cumulative Funding Raised Over Time ($)
Latest News
growth-positive
Fyllo Raises $40 M Series C to Scale SaaS Platform
Fyllo, a compliance-first SaaS solutions provider for highly regulated industries, has closed a $40M Series C funding round led by Eminence Capital. The funds will be used to hire top talent and make accretive acquisitions. Fyllos business has grown over 100% since the beginning of the year, and its team has grown by nearly 275%. The companys compliance, data, and marketing solutions are in high demand, particularly in the cannabis industry. Fyllos Data Marketplace provides access to cannabis and CBD audiences. The companys technology stack was enhanced through the acquisition of retail and marketing platform DataOwl in February 2021. The investors in the funding round include Eminence Capital, Longview Capital Advisors, ArrowMark Partners, JW Asset Management, K2 Asset Management, Ambria Capital, SOL Global Investments, Arcadian Capital Management, Phyto Partners, and Salveo Capital.
InvestmentExpand
growth-positive
Fyllo Raises $30M Series B;Adds Aperture CEO Peter S Kraus to Board
Fyllo, a digital marketing and compliance solutions technology company for highly regulated industries, including cannabis, has closed an oversubscribed Series B round totaling $30M. The round was co-led by JW Asset Management and Sol Global. The company has raised nearly $60M since its launch in 2019. The funds will be used to double the engineering team, scale operations and sales, and accelerate the delivery of compliance automation solutions. Fyllo has worked with major multi-state operators and mainstream brands, leveraging its cannabis data. The company has also made acquisitions to expand its suite of services. Peter S Kraus, chairman and CEO of Aperture Investors, joins Fyllos Board of Directors. The investment from outside the cannabis industry highlights the potential for Fyllo to address challenges in other highly regulated industries.
InvestmentManagement ChangesExpand
growth-positive
חברת הקנאביס הישראלית Fyllo רוכשת את DataOwl תמורת כ-15 מיליון דולר
Israeli cannabis company Fyllo has acquired DataOwl, a provider of online trading and membership club solutions for the cannabis industry. The acquisition is valued at around $13-15 million. Fyllo has raised $26 million from leading cannabis funds such as JW Asset Management and K2. Fyllo offers a range of cloud-based solutions for the cannabis industry, including regulatory databases, packaging solutions, marketing content, and user analytics. The acquisition of DataOwl adds missing capabilities to Fyllos solution, including a customer club that meets all regulatory requirements and enriches the available data. DataOwls AI-powered solutions will be integrated into Fyllos cloud, creating an end-to-end marketing platform for cannabis brands. Fyllo has also announced a strategic partnership with OpenGov, a software solutions provider for local governments in the US.
PartnersInvestment
growth-positive
Cannabis marketing startup Fyllo acquires DataOwl
Fyllo has acquired DataOwl, a company offering marketing and loyalty tools for cannabis retailers. This acquisition allows Fyllo to offer the industrys first end-to-end marketing solution, combining consumer data, digital advertising, regulatory compliance, CRM, and loyalty. Fyllo aims to bring integrated marketing capabilities to marijuana brands and create a national cannabis loyalty platform. The financial terms of the acquisition were not disclosed. DataOwl co-founders and their team are joining Fyllo, increasing the companys headcount to 110.
PartnersExpand
Why COVID-19's Digital Ad Markets Are A Boon For The Cannabis Industry
| Sector | Business Software |
Funding
| Total funding | $86M |
| Last funding | $40M |
| Stage | C |
| Rounds | 3 |
| Investors | 11 |
Team Members
7
Employees: 51-200
Web & Social Links
| Website | www.semasio.com |
| Careers | Careers page |
Locations
Ha-Namal St 33, Haifa, Israel
1019 East 4th Place, Los Angeles, CA, USA
1776 South Race Street, Denver, CO, USA
77 Sands Street, Brooklyn, New York, USA
845 W Washington St, Chicago, IL, USA
Photos & Videos
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