Company Overview
Snapshot
Founded in July 2010, GeoEdge operates with 51–200 employees, providing ad verification and transparency solutions. The company gained significant attention in January 2020 when MAIRDUMONT NETLETIX adopted its solution to enhance ad security and quality.
Business overview
GeoEdge delivers ad verification and transparency solutions for the online and mobile advertising ecosystem. The company's core technology helps ensure high ad quality and a safe user experience by guarding against noncompliance, malware, inappropriate content, data leakage, and performance issues. GeoEdge serves publishers, ad platforms, exchanges, and networks, utilizing proprietary proxy and VPN servers across more than 130 global locations to monitor and protect ad inventory within the Business Software sector, specifically focusing on Advertising Platforms and Cyber Security.
Strategic signal
In January 2020, MAIRDUMONT NETLETIX integrated GeoEdge's solution to boost ad security and quality. This partnership signals GeoEdge's continued relevance and effectiveness in the ad tech industry, demonstrating its capability to provide robust protection against malicious advertising and enhance overall ad ecosystem integrity, which is a critical concern for advertisers and publishers alike.
Log in to access full profile ›Company Intelligence Q&A
- What is GeoEdge's primary focus?
- GeoEdge specializes in providing ad verification and transparency solutions for the online and mobile advertising ecosystem, ensuring high ad quality and a safe user experience.
- Which company adopted GeoEdge's solution in early 2020?
- In January 2020, MAIRDUMONT NETLETIX began using GeoEdge's solution to increase the security and quality of its ads.
- Has GeoEdge partnered with other companies to enhance ad quality?
- In March 2018, InMobi partnered with GeoEdge to regulate ad quality standards and improve user experience. Additionally, in June 2019, MGID partnered with GeoEdge to advance digital ad security.
- What was a key product innovation unveiled by GeoEdge in 2015?
- In May 2015, GeoEdge unveiled the industry's first video ad verification solution, addressing a critical need in the evolving digital advertising landscape.
- What research did GeoEdge conduct regarding malicious ads in 2019?
- In September 2019, GeoEdge researchers uncovered malicious auto-redirect ads within programmatic VPAID video, specifically those inserted in sandboxed iFrames, highlighting ongoing threats in the ad ecosystem.