Happy Things

Mobile Application for Increasing Happiness and Wellbeing

Health Tech & Life Sciences
Private
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Company Overview

Snapshot

Founded in September 2021 by Talia Soen, Happy Things operates with 1–10 employees. The company has raised $350,000 across two funding rounds from Fusion VC and Arieli Capital. In October 2023, Happy Things secured 650,000 shekels in investment for a 20% stake in the company.

Business overview

Happy Things is a Health Tech & Life Sciences company focused on enhancing happiness and wellbeing through a mobile application. The company develops bite-sized happiness practices based on scientific and psychological principles, offering simple, diverse, and customized activities for daily integration. Happy Things primarily serves consumers in the wellness and mental health sectors, operating within the digital healthcare and mobile application markets.

Strategic signal

In October 2023, Happy Things secured a 650,000 shekel investment for a 20% stake, valuing the company at 6.5 million shekels. This investment, from Yasmin Lukatz, signals strong investor confidence in the company's subscription-based mobile app model and its ability to attract and retain paying users, primarily women aged 18 to 40. This financial validation underscores the growing market demand for accessible digital wellness solutions and positions Happy Things for continued user growth and potential expansion.

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Company Intelligence Q&A

What was the most recent investment Happy Things received?
In October 2023, Happy Things received an investment of 650,000 shekels for a 20% stake in the company from Yasmin Lukatz.
What is the valuation of Happy Things following its latest investment?
Following the October 2023 investment, Happy Things was valued at 6.5 million shekels.
When did Happy Things raise its initial funding?
In December 2022, Happy Things raised $350,000 from Fusion VC and Arieli Capital.
What is the primary business model of Happy Things?
Happy Things operates on a monthly subscription model, currently priced at five dollars per month or 35 dollars per year.
What is the user base of the Happy Things app?
As of October 2023, the Happy Things app has over 900 paying users, predominantly women aged 18 to 40.
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