Hi Auto

Company Overview

Snapshot

Founded in February 2019 by Roy Baharav and Eyal Shapira, Hi Auto operates with 51–200 employees. The company has secured funding across four rounds from eight investors, with Delek Motors leading a round in April 2025.

Business overview

Hi Auto develops a software-only deep learning system that enhances speech recognition and clarity by eliminating challenging noise sources. The core technology utilizes a speaker-facing camera and a single microphone to improve voice control in various environments. The company serves markets requiring accurate speech recognition, including the automotive industry and commercial settings through its touchless.ai platform, which converts interactive kiosks into voice-operated systems. Hi Auto operates in the Automotive & Mobility Technologies sector, focusing on artificial intelligence and voice & speech recognition.

Strategic signal

In September 2024, Hi Auto is set to highlight its AI-powered voice assistant at the FSTEC conference, signaling its continued focus on the restaurant industry and drive-thru efficiency. This demonstrates the company's strategic validation in applying its core voice AI technology to specific high-volume commercial applications, indicating a clear path for market expansion and operational impact for investors.

Company Intelligence Q&A

What is Hi Auto's primary focus in the quick-service restaurant industry?

In April 2025, Hi Auto raised $15 million to scale its conversational AI for quick-service restaurant drive-thrus, indicating a strategic focus on enhancing efficiency and customer experience in this sector.

Which companies has Hi Auto partnered with to transform drive-thru experiences?

In March 2025, Hi Auto partnered with Popeyes U.K. on a drive-thru transformation initiative. Additionally, in July 2024, Hi Auto signed a deal with the Bojangles drive-thru restaurant chain.

When did Hi Auto launch its touchless.ai platform?

In September 2020, Hi Auto launched touchless.ai, a platform designed to convert interactive touch kiosks into touchless, voice-operated systems, addressing the need for touch-free interfaces.

What was a significant early investment in Hi Auto?

In October 2019, Hi Auto secured funding with.

What is the core technology behind Hi Auto's solutions?

Hi Auto has developed a software-only deep learning system that uses a speaker-facing camera and a single microphone for accurate speech recognition and clear speech enhancement, capable of eliminating challenging noise sources.