Hi Auto

Company Overview

Snapshot

Founded in February 2019 by Roy Baharav and Eyal Shapira, Hi Auto operates with 51–200 employees. The company has secured funding across four rounds from eight investors, with Delek Motors leading a round in April 2025. Hi Auto is a leader in AI-powered voice technology, particularly for the quick-service restaurant industry.

Business overview

Hi Auto develops a software-only deep learning system that utilizes a speaker-facing camera and a single microphone to enhance speech recognition accuracy and clarity. This technology effectively eliminates challenging noise sources, including multiple speakers, radios, sirens, and heavy rain. The company's platform, Touchless.ai, transforms interactive touch kiosks into voice-operated systems designed for noisy commercial environments, serving markets within the automotive, mobility, and restaurant industries by leveraging artificial intelligence and voice recognition technologies.

Strategic signal

In March 2025, Hi Auto partnered with Popeyes U.K. to transform their drive-thru operations. This collaboration signals a significant market validation for Hi Auto's AI-powered voice technology within the quick-service restaurant sector, demonstrating its potential to improve efficiency and customer experience in high-volume environments.

Company Intelligence Q&A

What is Hi Auto's primary focus in the quick-service restaurant industry?

In April 2025, Hi Auto raised $15 million to scale its conversational AI for quick-service restaurant drive-thrus, indicating a strategic focus on enhancing efficiency and customer experience in this sector.

Which companies has Hi Auto partnered with to transform drive-thru experiences?

In March 2025, Hi Auto partnered with Popeyes U.K. on a drive-thru transformation initiative. Additionally, in July 2024, Hi Auto signed a deal with the Bojangles drive-thru restaurant chain.

When did Hi Auto launch its touchless.ai platform?

In September 2020, Hi Auto launched touchless.ai, a platform designed to convert interactive touch kiosks into touchless, voice-operated systems, addressing the need for touch-free interfaces.

What was a significant early investment in Hi Auto?

In October 2019, Hi Auto secured funding with.

What is the core technology behind Hi Auto's solutions?

Hi Auto has developed a software-only deep learning system that uses a speaker-facing camera and a single microphone for accurate speech recognition and clear speech enhancement, capable of eliminating challenging noise sources.