Company Overview
Snapshot
Founded in June 2013 by Oz Alon, Dror Shimoni, and Naama Alon, HoneyBook operates with 201–500 employees. The company has raised a total of $491.7 million across 7 funding rounds from 25 investors. In September 2025, HoneyBook acquired Fine.dev to enhance its platform with agentic AI and hyper-personalized tools.
Business overview
HoneyBook provides a financial management platform designed for service-based small business owners. Its core technology combines tools for billing, contracts, and client communication, enabling businesses to streamline operations and deliver high-quality service. The company serves small and medium-sized businesses (SMBs) and freelancers, operating within the business software sector, with a focus on project management and collaboration, and web platforms.
Strategic signal
In September 2025, HoneyBook acquired Fine.dev, a move that significantly strengthens its platform with advanced agentic AI and hyper-personalized tools. This acquisition signals HoneyBook's strategic commitment to integrating cutting-edge AI to enhance client management capabilities, positioning the company to offer more sophisticated and tailored solutions to its small business and freelance clientele.
Log in to access full profile ›Company Intelligence Q&A
- What was a key strategic acquisition for HoneyBook?
- In September 2025, HoneyBook acquired Fine.dev, an Israeli coding startup. This acquisition aims to strengthen HoneyBook's platform by integrating agentic AI and hyper-personalized tools for entrepreneurs.
- When did HoneyBook last raise a funding round?
- HoneyBook raised an E Round in November 2021. The round included investments from Tiger Global Management and OurCrowd.
- What was HoneyBook's funding activity in May 2021?
- In May 2021, HoneyBook raised a D Round of funding. Durable Capital Partners led this round, with participation from Norwest Venture Partners.
- What was a significant product launch for HoneyBook?
- In February 2020, HoneyBook launched a scheduling tool designed to help freelancers manage their time more effectively.
- What was the company's financial milestone in January 2021?
- In January 2021, HoneyBook announced that it had reached $3 billion in bookings as more small businesses transitioned to online operations.