Company Overview
Snapshot
Founded in March 2017 by Ittay Hayut, Erez Aviv, Ilan Lozovsky, and Menachem Tipris, Hoopo operates with 51–200 employees. The company has raised $15.02 million across 7 funding rounds from 13 investors. In July 2025, Hoopo received the 2025 IoT Evolution Asset Tracking Award for its hoopoSense Titan product.
Business overview
Hoopo specializes in low-cost, power-efficient tracking solutions designed to optimize logistics operations. The company's core technology, including the HoopoLogic suite, integrates advanced low-power hardware, cloud-based software, and live dashboards to provide real-time data and analytics. This enables businesses to monitor assets, gain actionable insights, and make informed decisions to prevent operational bottlenecks, optimize asset utilization, and ensure timely maintenance. Hoopo serves various sectors, including airport handling, fleet operations, waste management, and supply chain logistics, operating within the Automotive & Mobility Technologies and Industrial Technologies sectors.
Strategic signal
In January 2024, ZIM announced an agreement with Hoopo Systems to deploy Hoopo's tracking devices on ZIM's dry-van container fleet. This partnership signals a significant commercial validation for Hoopo's asset intelligence platform, demonstrating its capability to scale and integrate with major global logistics players, and highlights a strategic move towards enhancing supply chain visibility and efficiency within the maritime shipping industry.
Log in to access full profile ›Company Intelligence Q&A
- What is Hoopo's primary focus?
- Hoopo focuses on providing low-cost, power-efficient tracking solutions to enhance logistics operations and enable businesses to track and manage their assets more efficiently.
- When was Hoopo founded and by whom?
- Hoopo was founded in March 2017 by Ittay Hayut, Erez Aviv, Ilan Lozovsky, and Menachem Tipris.
- What was a significant recent recognition for Hoopo?
- In July 2025, Hoopo won the 2025 IoT Evolution Asset Tracking Award for its hoopoSense Titan product.
- What was a key partnership announced in early 2024?
- In January 2024, ZIM announced an agreement with Hoopo Systems to deploy Hoopo's tracking devices on ZIM's dry-van container fleet.