Company Overview
Snapshot
Founded in December 2011 by Oren Dror and Amit Halawa, imonomy operates with 11–50 employees. The company has raised $1.9 million across two funding rounds from three investors. In February 2017, imonomy enhanced its in-image advertising platform to optimize viewability, leading to a reported 15-20% increase in publisher revenues.
Business overview
imonomy provides an innovative in-image advertising solution designed to monetize web and mobile sites. The company's core product is an AI platform called In-Image, which leverages contextual semantic analysis and Big Data analytics to deliver relevant and engaging advertisements to users. This technology helps publishers generate incremental revenue streams and serves advertisers by improving user experience and increasing ad revenue. imonomy operates within the advertising platforms sector, targeting enterprise and professional services, specifically marketing and sales, as well as media and entertainment, with a focus on publishing.
Strategic signal
In February 2017, imonomy significantly enhanced its in-image advertising platform by integrating viewability optimization features. This development is crucial as it directly addresses a key challenge in digital advertising: ensuring ads are actually seen by users. By optimizing viewability, imonomy not only improved ad effectiveness but also demonstrated a tangible impact on publisher revenues, reporting increases of 15-20%. This signals to investors a strong product-market fit and a commitment to delivering measurable value, positioning the company for continued growth in the competitive ad tech landscape.
Log in to access full profile ›Company Intelligence Q&A
- When was imonomy founded and by whom?
- imonomy was founded in December 2011 by Oren Dror and Amit Halawa.
- What is imonomy's primary offering?
- imonomy offers an in-image advertising platform that uses AI, contextual semantic analysis, and Big Data analytics to deliver relevant ads and monetize web and mobile sites for publishers and advertisers.
- What was a key product enhancement for imonomy in 2017?
- In February 2017, imonomy enhanced its in-image advertising platform with viewability optimization features, which led to a reported 15-20% increase in revenue for participating publishers.
- What was the outcome of imonomy's May 2013 seed funding round?
- In May 2013, imonomy closed a seed funding round with participation from angel investors Liron Rose. The funding was intended for product development and initial marketing and sales activities.