Company Overview
Snapshot
Founded in January 2014 by Eran Baniel, Yishai Klein, and Gil Horsky, Incredo operates with 11–50 employees. The company has secured over $60.12 million across 8 funding rounds from 14 investors.
Business overview
Incredo (formerly DouxMatok) is a global food tech company specializing in proprietary technology for targeted flavor delivery. Its core product, Incredo Sugar, is a sugar-based solution designed to enhance sweetness perception without aftertaste, enabling a 30%-50% reduction of sugar in various food products like chocolates, cakes, biscuits, caramels, spreads, and gummies. The company serves the food and beverage industry, operating within the Agriculture & Food Technologies sector, specifically focusing on Novel Food & Ingredients.
Strategic signal
In July 2024, Incredo announced a partnership with Sucro, indicating a strategic move to expand its reach and collaborate with major food brands on sugar reduction initiatives. This partnership signals strong commercial validation for Incredo's technology and its potential to significantly impact the food industry's efforts towards healthier product formulations.
Log in to access full profile ›Company Intelligence Q&A
- What is Incredo's primary product?
- Incredo's primary product is Incredo Sugar, a sugar-based solution that enables a 30%-50% reduction in sugar content in food and snacks while maintaining sweet taste and without aftertaste.
- What was a significant partnership announced by Incredo?
- In July 2024, Incredo partnered with Sucro, aiming to work with iconic food brands on sugar reduction, demonstrating a continued focus on market expansion and collaboration.
- What was a notable early partnership for Incredo?
- In October 2020, DouxMatok (now Incredo) partnered with a Canadian sugar giant to expand the availability of its low-sugar options, marking an important step in commercializing its technology.
- When did Incredo appoint a U.S.-based executive team?
- In January 2021, DouxMatok (now Incredo) appointed a U.S.-based executive team to accelerate the introduction of Incredo Sugar in North America, indicating a strategic focus on the US market.