Company Overview
Snapshot
Founded in August 2020 by Maor Sadra and Moti Tal, INCRMNTAL operates with 11–50 employees. The company has raised $1.4 million across one funding round from two investors. In October 2020, INCRMNTAL launched with its pre-seed funding, aiming to provide solutions for measuring ad spend impact.
Business overview
INCRMNTAL develops measurement software for advertisers, offering a self-service platform that enables marketers to quantify the incremental value of their activities. Its core technology provides actionable insights to optimize marketing spend without requiring code or SDK integration, working seamlessly with existing marketing tools like attribution, analytics, and CRM systems. The platform is designed with privacy in mind, operating without device identifiers or cookies, and serves enterprises in the advertising and digital media sectors.
Strategic signal
In October 2020, INCRMNTAL launched its platform with $1.4 million in pre-seed funding, signaling a strategic move to address the evolving landscape of ad measurement. This launch is particularly relevant given the impending deprecation of Apple's IDFA, which necessitates a shift away from traditional last-touch attribution models. By offering a solution that does not rely on device IDs and focuses on conversions, cost, and revenue, INCRMNTAL is positioning itself to capture market share in a segment undergoing significant transformation, indicating strong forward momentum for investors.
Log in to access full profile ›Company Intelligence Q&A
- When was INCRMNTAL founded and by whom?
- INCRMNTAL was founded in August 2020 by Maor Sadra and Moti Tal.
- What is INCRMNTAL's primary focus?
- INCRMNTAL focuses on providing measurement software for advertisers, enabling them to measure the incremental value of their marketing activities.
- How much capital has INCRMNTAL raised?
- INCRMNTAL has raised $1.4 million across one funding round.
- Which investors participated in INCRMNTAL's funding round?
- In October 2020, INCRMNTAL secured pre-seed funding from toDay Ventures and Mobile Dev Memo Investment Syndicate (MDM).
- What is the key technological advantage of INCRMNTAL's platform?
- INCRMNTAL's platform offers a self-service, hands-free solution for incrementality testing that does not require device identifiers or cookies, integrating without code or SDK, and working alongside existing marketing tools.