Innovid

Company Overview

Snapshot

Founded in July 2007 by Zvika Netter and Zack Zigdon, Innovid operates with over 800 employees. The company has raised $333.6 million across 9 funding rounds from 10 investors. A significant milestone for Innovid was its acquisition by Mediaocean in November 2024, valued at approximately $500 million, which will merge Innovid with Flashtalking to create a premier independent omnichannel ad tech platform.

Business overview

Innovid offers a comprehensive video advertising platform designed to enhance consumer engagement across all screens and channels. Its core technology provides a holistic, cross-device, data-driven solution for effective video creation, improved campaign performance, and seamless video integration throughout the customer journey. Innovid serves advertisers globally, powering cross-channel video advertising for major brands in over 28 countries, including Bank of America, Best Buy, Citi, Comcast, Kraft, L'Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota, operating primarily within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In November 2024, Innovid was acquired by Mediaocean for approximately $500 million, a move that will merge Innovid with Flashtalking to form a leading independent omnichannel ad tech platform. This acquisition is strategically important as it aims to provide advertisers with greater control over data and decisions, offering a neutral alternative to dominant tech platforms. The signal to investors is clear: Innovid's technology and market position have been validated through a significant acquisition, positioning the combined entity for enhanced growth and influence in the evolving advertising technology landscape.

Company Intelligence Q&A

What was the most significant recent corporate event for Innovid?

In November 2024, Innovid was acquired by Mediaocean for approximately $500 million. This acquisition is set to merge Innovid with Flashtalking to create a premier independent, omnichannel ad tech platform.

What was Innovid's valuation during its SPAC merger?

In December 2021, Innovid completed a SPAC merger with ION Acquisition Corp. 2 Ltd, which valued the company at $1.3 billion.

What was Innovid's financial performance in Q3 2024?

Innovid reported Q3 2024 revenue of $38.3 million, a 6% increase, and a net income of $4.7 million, a significant improvement from a net loss in the prior year. The company also announced a stock repurchase program of up to $20 million.

What strategic partnerships has Innovid recently formed?

In October 2024, LG Ad Solutions joined Innovid’s Harmony initiative, which aims to optimize advertising infrastructure by improving efficiency, transparency, and reducing carbon emissions in connected TV (CTV) advertising. Additionally, Innovid expanded its partnership with Netflix in November 2024.

When did Innovid acquire TVSquared and for what amount?

In February 2022, Innovid acquired British competitor TVSquared for $160 million. This acquisition aimed to maintain Innovid's growth rate and expand its converged TV measurement capabilities.