Innplay Labs
Mobile Gaming Studio
Company Overview
Snapshot
Founded in July 2019 by Ore Gilron and Oshri Bienhaker, Innplay Labs operates with 11–50 employees. The company was acquired by Playtika in September 2023.
Business overview
Innplay Labs is a mobile gaming studio specializing in arcade and puzzle animation mobile games. The company develops and releases titles such as Water Ride, Brix Master, and Animal Kingdom, targeting the global consumer market, particularly gamers within the recreational and lifestyle segments. Its core technology leverages mobile platforms and interfaces within the Media & Entertainment Technologies sector.
Strategic signal
Innplay Labs was acquired by Playtika in September 2023. This acquisition signals a strategic consolidation within the mobile gaming industry, allowing Playtika to expand its portfolio with Innplay Labs' arcade and puzzle game expertise. For investors, this indicates a successful exit for Innplay Labs' early backers and highlights the continued M&A activity in the competitive mobile entertainment sector.
Log in to access full profile ›Company Intelligence Q&A
- When was Innplay Labs acquired?
- Innplay Labs was acquired by Playtika in September 2023.
- Who founded Innplay Labs?
- Innplay Labs was founded by Ore Gilron and Oshri Bienhaker in July 2019.
- What type of games does Innplay Labs develop?
- Innplay Labs develops mobile arcade and puzzle animation games, including titles like Water Ride, Brix Master, and Animal Kingdom.
- Which investors participated in Innplay Labs' March 2021 funding round?
- In March 2021, Innplay Labs received funding from VGames and TARGET CALIFORNIUM LIMITED.
- Which investor led Innplay Labs' July 2020 funding round?
- VGames led Innplay Labs' Seed funding round in July 2020.