Inthegame
Viewer Engagement and Monetization Platform for Broadcasters and Video Content Owners
Company Overview
Snapshot
Founded in October 2015 by Aviram Sharon and Itai Arbel, Inthegame operates with 11–50 employees. The company has raised $1.8M across two funding rounds from six investors. In September 2020, Inthegame secured funding from Play Labs @ MIT, Charlton LTD, Shaked Ventures, Big Block Media, and Techstars Tel Aviv Accelerator.
Business overview
Inthegame develops an AI-powered video engagement and monetization platform designed for broadcasters and video content owners. The company's core technology enhances the viewing experience for video-on-demand and live content by offering gamified and socialized interactive modules. Inthegame serves the media and entertainment industries, enabling streaming services to boost viewer interaction and engagement on any device, and operates within the digital content distribution and advertising platforms sectors.
Strategic signal
In September 2020, Inthegame raised $1.2 million to advance its platform, which aims to transform how viewers engage with television content. This funding signals investor confidence in the company's approach to integrating gamification and social elements into video streaming, highlighting a strategic focus on interactive experiences to drive audience retention and monetization in the evolving media landscape.
Log in to access full profile ›Company Intelligence Q&A
- What is Inthegame's primary offering?
- Inthegame offers an AI-powered video engagement and monetization platform for broadcasters and video content owners, designed to create interactive and gamified viewing experiences.
- When was Inthegame founded and by whom?
- Inthegame was founded in October 2015 by co-founders Aviram Sharon and Itai Arbel.
- What was a key funding event for Inthegame?
- In September 2020, Inthegame secured funding from investors including Play Labs @ MIT.
- Which investors participated in Inthegame's December 2017 funding round?
- In December 2017, Inthegame received funding from Fusion VC and Shaked Ventures.
- What industries does Inthegame serve?
- Inthegame serves the broadcasting and video content industries, focusing on enhancing viewer engagement and monetization for live and on-demand video.