Redefine Meat

Company Overview

Snapshot

Founded in February 2018 by Eshchar Ben-Shitrit and Adam Lahav, Redefine Meat operates with 51–200 employees. The company has raised $170.07M across 4 funding rounds from 9 investors. In January 2022, the company secured a funding round with participation from Hanaco Ventures and Claltech.

Business overview

Redefine Meat develops multidimensional printing technology for the advanced food-science industry, focusing on creating plant-based alternatives to animal meat. Its proprietary technology, software, and formulations produce fresh "meat" with comparable appearance, texture, flavor, and cooking properties to traditional meat. The company serves the agriculture and food technologies sector, specifically targeting the sustainable proteins, food tech, and novel food & ingredients categories with products like Redefine PRO Premium Burger and Redefine PRO Beef Mince.

Strategic signal

Redefine Meat is actively expanding its market reach, evidenced by its entry into the European retail market in November 2023 with launches in the UK and Netherlands, and further expansion into the German retail market in June 2024. This strategic move signals a strong push for commercialization and broader consumer adoption of its 3D-printed plant-based meat products, indicating a significant growth trajectory and investor confidence in its market penetration strategy.

Company Intelligence Q&A

When did Redefine Meat enter the European retail market?

Redefine Meat entered the European retail market in November 2023, launching in the UK and the Netherlands through partnerships with leading online retailers. This was followed by a launch of its extensive retail portfolio in Germany in June 2024.

What was a significant funding event for Redefine Meat?

In January 2022, Redefine Meat raised a funding round with.

Which investors participated in Redefine Meat's February 2021 funding round?

In February 2021, Redefine Meat raised a funding round led by.

When did Redefine Meat first unveil its 3D-printed vegan steak?

Redefine Meat unveiled its 3D-printed vegan steak in June 2020, with reports indicating it could soon be available in restaurants.

What was the outcome of the December 2018 grant event for Redefine Meat?

In December 2018, Redefine Meat secured a grant from the Israel Innovation Authority.