Redefine Meat

Company Overview

Snapshot

Founded in February 2018 by Eshchar Ben-Shitrit and Adam Lahav, Redefine Meat operates with 51–200 employees. The company has raised over $170 million across 4 funding rounds from 9 investors. In January 2022, the company secured a significant funding round with Hanaco Ventures as a lead investor, bolstering its position in the alternative protein market.

Business overview

Redefine Meat is an Agriculture & Food Technologies company that leverages multidimensional printing technology to innovate in the food-science industry. The company's core technology, software, and proprietary formulations produce plant-based "meat" designed to replicate the appearance, texture, flavor, and cooking properties of animal meat. Redefine Meat serves the food industry by offering natural, sustainable, and healthy alternative protein products, operating within the Food Tech and Sustainable Proteins sectors.

Strategic signal

Redefine Meat's expansion into the European retail market, including the UK, Netherlands, and Germany, signals a strong push towards broader consumer accessibility and market penetration. This strategic move, highlighted by partnerships with leading online retailers, indicates the company's confidence in its product's appeal and its ability to scale operations. For investors, this demonstrates a clear growth trajectory and a commitment to capturing a significant share of the rapidly expanding alternative protein market.

Company Intelligence Q&A

When did Redefine Meat enter the European retail market?

Redefine Meat entered the European retail market in November 2023, launching in the UK and the Netherlands through partnerships with leading online retailers. This was followed by a launch of its extensive retail portfolio in Germany in June 2024.

What was a significant funding event for Redefine Meat?

In January 2022, Redefine Meat raised a funding round with.

Which investors participated in Redefine Meat's February 2021 funding round?

In February 2021, Redefine Meat raised a funding round led by.

When did Redefine Meat first unveil its 3D-printed vegan steak?

Redefine Meat unveiled its 3D-printed vegan steak in June 2020, with reports indicating it could soon be available in restaurants.

What was the outcome of the December 2018 grant event for Redefine Meat?

In December 2018, Redefine Meat secured a grant from the Israel Innovation Authority.