JFrog

Company Overview

Snapshot

Founded in July 2008 by Shlomi Ben Haim, Yoav Landman, and Fred Simon, JFrog operates with over 2,000 employees. The company has raised $735.5M across 6 funding rounds from 11 investors and went public on NASDAQ in September 2020, raising $509 million.

Business overview

JFrog provides a comprehensive software supply chain platform designed to enhance DevOps, DevSecOps, and MLOps practices. Its core technology includes tools for artifact management, continuous integration and continuous delivery (CI/CD), secure software distribution, and IoT device management. Key products like JFrog Artifactory, JFrog Pipelines, and JFrog Xray offer end-to-end visibility, security, and control, helping organizations automate and secure their software release processes. The company serves a global market, with notable customers including Tesla, Twitter, Oracle, and Google, operating within the Business Software sector, specifically focusing on IT, R&D & Data Solutions, Product Development Tools, Software Development Tools, and Data Architecture.

Strategic signal

In September 2025, JFrog unveiled several significant advancements, including AppTrust, a "DevGovOps" solution for software release governance, and the industry's first Agentic Repository, aimed at revolutionizing AI-native software delivery. These launches, alongside the AI Catalog for securing AI model delivery, signal JFrog's strategic expansion into AI-driven DevSecOps, positioning the company to address emerging challenges in software supply chain security and governance within the rapidly evolving AI landscape.

Company Intelligence Q&A

What significant product innovations did JFrog announce in September 2025?

In September 2025, JFrog unveiled AppTrust, a "DevGovOps" solution for software release governance, an industry-first Agentic Repository for AI-native software delivery, and an AI Catalog to secure and govern AI model delivery. These innovations aim to enhance DevSecOps capabilities in the AI era.

When did JFrog go public and what was the valuation?

JFrog went public on NASDAQ in September 2020, raising $509 million. The IPO exceeded its expected range with a valuation of $3.9 billion.

What was a notable acquisition made by JFrog in 2024?

In June 2024, JFrog acquired Qwak. This acquisition expands JFrog's capabilities, though the financial terms were not disclosed.

What was a key leadership change at JFrog in September 2023?

In September 2023, JFrog announced a CFO transition. Additionally, in September 2023, Shanti Ariker was appointed as Chief Legal Officer.

What was the strategic importance of JFrog's acquisition of Upswift?

In September 2021, JFrog acquired Upswift in an all-Israeli deal. This acquisition was strategically important for enhancing JFrog's capabilities in IoT device management and edge software updates.