Jifiti

Company Overview

Snapshot

Founded in January 2010 by Yaacov Martin, Shaul Weisband, and Meir Dudai, Jifiti operates with 51–200 employees. The company has raised $29.3 million across 3 funding rounds from 7 investors.

Business overview

Jifiti is a financial technology company that develops a proprietary point-of-sale consumer financing platform. This end-to-end solution integrates seamlessly with existing point-of-sale or eCommerce systems, streamlining the connection between lenders and merchant systems. The company serves the North American and European markets, operating within the Fintech & Insurtech sector, focusing on lending and financing solutions for retailers and financial institutions.

Strategic signal

In January 2021, Jifiti partnered with i2c Inc. to simplify consumer financing for a major retailer in France. This collaboration highlights Jifiti's ongoing expansion into the European market and its ability to secure partnerships that facilitate broader adoption of its consumer financing platform, signaling continued growth and strategic validation for its end-to-end solution.

Company Intelligence Q&A

What is Jifiti's core offering?

Jifiti provides an end-to-end consumer financing platform designed for banks and lenders, integrating with existing point-of-sale and eCommerce systems to simplify the financing process.

When was Jifiti founded and by whom?

Jifiti was founded in January 2010 by Yaacov Martin, Shaul Weisband, and Meir Dudai.

What strategic partnership did Jifiti announce in 2020?

In September 2020, Jifiti signed a strategic partnership agreement with Mastercard, joining its BNPL ecosystem to deepen its involvement in point-of-sale financing.

Which markets does Jifiti primarily serve?

Jifiti operates in North America and Europe, with offices in the United States and Tel Aviv, Israel, supporting global retail brands and financial institutions.