Jifiti

Company Overview

Snapshot

Founded in January 2010 by Yaacov Martin, Shaul Weisband, and Meir Dudai, Jifiti operates with 51–200 employees. The company has raised $29.3 million across 3 funding rounds from 7 investors. In August 2021, Jifiti received an investment from Ingka Investments.

Business overview

Jifiti is a financial technology company that develops a proprietary point-of-sale consumer financing platform. This end-to-end solution integrates seamlessly with existing point-of-sale or eCommerce systems, streamlining the connection between lenders and merchant systems. Jifiti serves the North American and European markets, supporting global retail brands and financial institutions within the Fintech & Insurtech sector, specifically focusing on Lending & Financing.

Strategic signal

In September 2020, Jifiti announced a strategic partnership with Mastercard, integrating into their BNPL ecosystem. This collaboration signifies a major validation of Jifiti's platform within the payments industry, indicating strong potential for market expansion and increased adoption of its consumer financing solutions through a globally recognized financial network.

Company Intelligence Q&A

What is Jifiti's core offering?

Jifiti provides an end-to-end consumer financing platform designed for banks and lenders, integrating with existing point-of-sale and eCommerce systems to simplify the financing process.

When was Jifiti founded and by whom?

Jifiti was founded in January 2010 by Yaacov Martin, Shaul Weisband, and Meir Dudai.

What strategic partnership did Jifiti announce in 2020?

In September 2020, Jifiti signed a strategic partnership agreement with Mastercard, joining its BNPL ecosystem to deepen its involvement in point-of-sale financing.

Which markets does Jifiti primarily serve?

Jifiti operates in North America and Europe, with offices in the United States and Tel Aviv, Israel, supporting global retail brands and financial institutions.