Company Overview
Snapshot
Founded in March 2009 by Yuval Kaminka, Yigal Kaminka, and Roey Izkovsky (Late), Simply operates with 201–500 employees. The company has raised a total of $92 million across 7 funding rounds from 16 investors, with GV leading a significant round in June 2021. Simply expanded its creative hobbies vision by launching Simply Piano for Android XR in January 2026.
Business overview
Simply, formerly known as JoyTunes, is a music education company dedicated to fostering creativity and joy through accessible learning experiences. The company develops top-grossing applications such as Simply Piano, Simply Guitar, Simply Tune, and Simply Sing, which form a global consumer subscription business for creative hobbies. Simply serves a broad market of individuals seeking to learn musical instruments and other creative skills, operating within the Education & Knowledge Technologies and Media & Entertainment Technologies sectors.
Strategic signal
Simply is demonstrating a clear strategic pivot towards spatial computing and augmented reality, evidenced by its recent compatibility announcement with AI glasses from Meta in April 2026 and the launch of Simply Piano for Android XR in January 2026. This move signals the company's commitment to leveraging advanced technology to enhance immersive learning experiences, positioning it at the forefront of innovation in the music education and creative hobbies market.
Log in to access full profile ›Company Intelligence Q&A
- What was Simply's most recent product expansion?
- In April 2026, Simply announced compatibility with AI glasses from Meta, further expanding its offerings in the spatial computing and augmented reality space for creative hobbies.
- What was a key product launch for Simply in early 2026?
- In January 2026, Simply expanded its creative hobbies vision by launching Simply Piano for Android XR, powered by Google's Android XR. This followed its successful debut on Apple Vision Pro, reinforcing Simply's position in augmented reality.
- When did Simply launch its augmented reality experience for Apple Vision Pro?
- In December 2024, Simply launched its first augmented reality experience, Simply Piano for Apple Vision Pro. This introduced features like piano keys that light up, finger-tracking technology, and real-time AI-powered feedback to make learning piano more immersive.
- What significant leadership change occurred at Simply in March 2024?
- In March 2024, Roi Itzhakovsky, co-founder and chief technology officer of Simply (formerly JoyTunes), passed away at the age of 44. He co-founded the company with brothers Yuval and Yigal Kaminka.
- What strategic partnership did Simply announce in May 2023?
- In May 2023, Simply collaborated with Amazon to offer six weeks of free premium access to its music learning apps with the purchase of select musical instruments from the US Amazon store. This partnership aimed to make musical journeys more accessible.