JustPlay.LOL
Lite eSports Games
Company Overview
Snapshot
Founded in June 2019 by Boris Alterman and Lior Alterman, JustPlay.LOL operated with 11–50 employees. The company was acquired by Playtika in March 2022.
Business overview
JustPlay.LOL is a game studio and video game developer specializing in lite eSports games. The company's core product is 1v1.LOL, a battle royale-style third-person shooter game. It operates within the Media & Entertainment Technologies sector, serving the gaming industry with a focus on digital content engagement and entertainment.
Strategic signal
In March 2022, JustPlay.LOL was acquired by Playtika, a move that signals a strategic expansion for Playtika into diversifying its gaming portfolio. This acquisition highlights the value of lite eSports games and their potential to attract a broader audience, indicating a continued trend of consolidation and diversification within the mobile gaming market.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant corporate milestone for JustPlay.LOL?
- JustPlay.LOL was acquired by Playtika in March 2022, a strategic move for Playtika to diversify its gaming portfolio.
- Who founded JustPlay.LOL?
- JustPlay.LOL was founded by Boris Alterman, who serves as CEO & Co-founder, and Lior Alterman, who serves as CTO & Co-founder.
- What is JustPlay.LOL's primary product?
- JustPlay.LOL's leading title is 1v1.LOL, a battle royale-style third-person shooter game.
- In what sector does JustPlay.LOL primarily operate?
- JustPlay.LOL operates primarily in the Media & Entertainment Technologies sector, focusing on digital content engagement and entertainment.
- When was JustPlay.LOL founded?
- JustPlay.LOL was founded in June 2019.