Company Overview
Snapshot
Founded in September 2013 by Jonathan Friedman and Ronen Yuval - Hoch, Karma operates with 201–500 employees. The company has raised $26.2 million across 3 funding rounds from 9 investors. In October 2021, Karma secured Series A funding led by Target Global.
Business overview
Karma provides an all-in-one smart online shopping assistant, available as a browser extension and mobile application. The company's core technology enables users to save items from various e-commerce sites, receive notifications for price drops, access coupon codes at checkout, and earn cash back. Karma serves consumers within the e-commerce and retail sectors, operating within the broader Business Software category, specifically focusing on e-Commerce Tools and Sales & Marketing Solutions.
Strategic signal
In October 2021, Karma, an AI shopping assistant, successfully raised $25 million in Series A funding led by Target Global. This significant capital injection signals strong investor confidence in Karma's AI-driven approach to enhancing the online shopping experience and its potential for market expansion and product development within the competitive e-commerce technology landscape.
Log in to access full profile ›Company Intelligence Q&A
- When was Karma founded and by whom?
- Karma was founded in September 2013 by co-founders Jonathan Friedman and Ronen Yuval - Hoch.
- What was Karma's most recent funding round?
- The round was led by Target Global and included participation from Skywell Capital Partners.
- What is Karma's primary business model?
- Karma operates with both B2C (Business-to-Consumer) and B2B (Business-to-Business) models, providing its shopping assistant services directly to consumers and potentially to businesses.
- What is the primary function of Karma's product?
- Karma's product functions as an online shopping assistant, allowing users to save items, track price changes, find coupon codes, and earn cash back across various e-commerce platforms.
- Has Karma undergone any name changes?
- Yes, Karma was formerly known as Shoptagr.