Karma

Smart Online Shopping Assistant

Business Software
Private
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Company Overview

Snapshot

Founded in September 2013 by Jonathan Friedman and Ronen Yuval - Hoch, Karma operates with 201–500 employees. The company has raised $26.2 million across 3 funding rounds from 9 investors. In October 2021, Karma secured Series A funding led by Target Global.

Business overview

Karma provides an all-in-one smart online shopping assistant, available as a browser extension and mobile application. The company's core technology enables users to save items from various e-commerce sites, receive notifications for price drops, access coupon codes at checkout, and earn cash back. Karma serves consumers within the e-commerce and retail sectors, operating within the broader Business Software category, specifically focusing on e-Commerce Tools and Sales & Marketing Solutions.

Strategic signal

In October 2021, Karma, an AI shopping assistant, successfully raised $25 million in Series A funding led by Target Global. This significant capital injection signals strong investor confidence in Karma's AI-driven approach to enhancing the online shopping experience and its potential for market expansion and product development within the competitive e-commerce technology landscape.

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Company Intelligence Q&A

When was Karma founded and by whom?
Karma was founded in September 2013 by co-founders Jonathan Friedman and Ronen Yuval - Hoch.
What was Karma's most recent funding round?
In October 2021, Karma completed a Series A funding round. Target Global led the round, with participation from Skywell Capital Partners.
What is Karma's primary business model?
Karma primarily operates with B2C and B2B business models, offering its shopping assistant services directly to consumers and potentially to businesses.
What is Karma's total disclosed funding?
Karma has raised a total of $26.2 million across three disclosed funding rounds.
What is the core functionality of Karma's product?
Karma's product is an online shopping assistant that allows users to save items, receive price drop alerts, find coupon codes, and earn cash back, available as a browser extension and mobile app.
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