Skai

Company Overview

Snapshot

Founded in April 2006 by Yoav Izhar-Prato, Nir Cohen, and Alon Sheafer, Skai operates with over 700 employees. The company has raised $51.66M across 8 funding rounds from 6 investors.

Business overview

Skai provides an omnichannel marketing platform designed for performance advertising. The company's core technology leverages AI to connect various digital marketing channels, including retail media, paid search, paid social, and app marketing. Skai serves marketers by offering data and insights, marketing execution, and measurement tools to drive brand growth across diverse industries, operating within the Business Software sector with a focus on Advertising Platforms and Data Analysis & Decision Support.

Strategic signal

In June 2021, Skai, formerly Kenshoo, rebranded to reflect its expanded focus on universal e-commerce adoption. This strategic pivot signals the company's intent to meet the evolving needs of brands and retailers for faster, smarter go-to-market strategies in the rapidly growing e-commerce landscape, indicating a significant shift towards broader omnichannel marketing solutions.

Company Intelligence Q&A

What was a significant recent operational change at Skai?

In June 2026, Skai retools its global operations model, affecting approximately 100 employees, indicating a strategic adjustment in its organizational structure.

What was a key strategic move for Skai in 2021?

In June 2021, Kenshoo rebranded to Skai, signaling a strategic shift to align with massive universal e-commerce adoption and to better serve go-to-market brand and retailer needs.

What was a notable acquisition made by Skai (then Kenshoo)?

In December 2020, Kenshoo acquired Signals Analytics, a marketing intelligence company, to bolster its offerings in the marketing sector.

What was a recent partnership for Skai in the retail media space?

In February 2022, Skai expanded its API integration with CitrusAd, aiming to offer brands and agencies faster retailer network growth.