Skai News
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Skai laying off 80 employees as company refocuses strategy | CTech
Skai, a digital marketing platform formerly known as Kenshoo, is laying off approximately 80 employees, with half of them based in Israel. This follows a previous workforce reduction in 2022 due to a merger with Signals Analytics. Skai, founded in 2006, is focusing on high-growth areas in commerce and retail media to improve profitability and operational efficiency. The company is offering support to affected employees. Notable investors include Sequoia and Qumra, though Skai has not raised funds recently.
Layoffs
Skai Shortlisted for Global Digital Excellence Awards Best Use of Data - Global Digital Excellence Awards
Skai, an advertising platform, has been nominated for the Best Use of Data category at the Global Digital Excellence Awards. The nomination is based on a successful advertising campaign Skai conducted with digital marketing agency Croud and its client, mens grooming brand Every Man Jack. The campaign used Skais platform to centralize campaign management, focusing on increasing net SKU profitability and boosting profitability by 50% for Every Man Jacks Beard products on Amazon Ads. The campaign exceeded its target, realizing a 216% increase in net SKU profitability.
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Skai: Empowering Brands And Agencies To Manage Enterprise-Level Digital Campaigns Across Walled Garden Media
Skai, a digital marketing company, empowers brands to manage omnichannel digital campaigns. The companys CEO, Yoav Izhar-Prato, discussed the companys journey, its core products, and future goals in a recent interview. Skais platform includes solutions for retail media, paid search, paid social, and app marketing. The company has seen significant growth, generating over $350 billion in annualized revenue for its customers. Skai is backed by venture capital firms like Sequoia Capital, Bain Capital Ventures, Arts Alliance, Tenaya Capital, and Qumra Capital.
CustomersPartnersInvestment
פיטורים ב-SKAI הישראלית: עשרות עובדים יקוצצו
SKAI, an Israeli digital marketing company, announced that it is laying off several employees as it moves its cash reserves out of Israel in protest against the judicial revolution. This is the second round of layoffs for the company, with the previous one occurring in July last year. The company aims to keep only the basic funds required for tax payments in Israel and transfer the rest to foreign banks. The layoffs will affect all areas of the company, including technology personnel and employees in both Israel and the United States. SKAI stated that the decision to downsize is due to market conditions and the global slowdown, and it aims to reduce its expenses by approximately 8%.
Layoffs
New partnership between Skai and Analytic Index offers cutting-edge search intelligence and digital shelf insights and activation
Skai has announced a partnership with Analytic Index, a retail search and sales analytics company. This partnership aims to provide brands and agencies with the insights needed to optimize strategies, improve performance, and scale reporting in the retail media and retail search space. Analytic Index offers organic and paid search, market share, shelf, and competitive intelligence for brands and agencies selling on platforms like Amazon, Walmart, Target, and Kroger. By integrating Analytic Indexs data with Skais activation and optimization platform, advertisers can leverage multi-retailer performance data and category insights to gain a competitive advantage. The partnership fills the gap in data availability from retailers native platforms and offers a holistic solution for agencies.
Partners
חברת השיווק הדיגיטלי SKAI (לשעבר קנשו) מפטרת 30 עובדים כלכליסט
SKAI, formerly known as Kensho, a veteran Israeli tech company specializing in digital marketing, is laying off around 30 employees, primarily from its recently acquired company Signals. The layoffs account for 4% of SKAIs workforce. The decision to downsize is attributed to market conditions and the global economic slowdown. SKAI aims to streamline operations to ensure profitability and competitiveness. Signals, founded in 2009, raised $55 million before being acquired by SKAI. The company is making efforts to minimize the impact on employees.
Layoffs
Skai Wins Microsoft Advertising Award for the Fifth Consecutive Year
Skai has been awarded Microsoft Advertisings Independent Partner of the Year Award for the fifth year in a row. The partnership between Skai and Microsoft Advertising aims to deliver solutions that enable clients to drive growth through technology. They have collaborated on strategic initiatives to improve clients advertising performance and adoption of strategies. Skai values its ongoing partnership with Microsoft Advertising and is committed to bringing the latest innovations to its clients. The award recognizes Skais leadership and success in the digital advertising space.
Partners
Skai expands API integration with CitrusAd, offering brands and agencies faster retailer network growth
Skai announces an expansion of its partnership with CitrusAd to provide greater insight into the growing online grocery and CPG markets. The partnership aims to help brands onboard, ramp, and expand their retailer reach within one unified platform, contributing to their market share growth. CitrusAd is releasing new API capabilities to trusted partners like Skai, enabling optimized efficiency and stability. The partnership offers brands and agencies access to services such as campaign management, optimization, and cross-channel measurement on retailer inventory. The integration helps enable faster growth with new retailers and markets, empowering customers to scale their global retail media efforts. Skai is a marketing intelligence platform that powers brand insights, decisions, and execution for faster, more predictable go-to-market outcomes.
Partners
120 משרות בעולם, 50 בישראל: הגיוס ההמוני של Skai - וואלה! כסף
Skai, a smart trading and marketing platform, is recruiting for approximately 120 positions worldwide and over 50 positions in Israel. Skai is a digital marketing platform that enables brands to gain insights, make decisions, and execute strategic moves that lead to more quality, fast, and accurate campaign results. The company, founded as Kenshoo in 2006, currently employs over 700 employees in 12 offices worldwide, serving over 2,000 premium brands and advertising agencies in over 180 countries. The company is invested by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital.
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Kenshoo Rebrands to Skai Following Massive Universal Ecommerce Adoption, Aims to Meet Faster, Smarter, Go-to-Market Brand and Retailer Needs
Kenshoo is rebranding as Skai following massive investments into e-commerce, retail, and data intelligence, as well as the acquisition of Signals Analytics. The company aims to enable better decisions and help brands thrive in the changing landscape of e-commerce and D2C business models. Skai offers an AI-powered suite of data analytics products that provide market intelligence, omnichannel media activation, and testing and measurement tools. The companys focus is on unifying data and understanding consumers in real-time. Skai is positioned to help brands navigate changing privacy regulations and bring products to market. The rebranding reflects the companys commitment to providing actionable intelligence and serving its clients organizations. Skai is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures.
InvestmentAcquisition
New Kenshoo Research: Pandemic Couldn't Quell Holiday Tide as Digital Marketers Invested Heavily in Q4 to Engage Shoppers Across Channels
Kenshoo released The Kenshoo Q4 2020 Quarterly Trends Infographic, which highlights the increase in digital advertising spending and performance in Q4. Spending on social, paid search, and ecommerce ads increased YoY and QoQ as marketers invested heavily for the holiday shopping season. The CPG-heavy categories of Beauty & Personal Care and Food & Groceries drove year-over-year spending growth for Ecommerce Channel Ads. The article also discusses the impact of higher prices on social ad spending growth and the increase in paid search spending driven by greater engagement. Overall, despite the challenges of the pandemic, advertisers remained focused on the traditional holiday push.
Customers
Kenshoo to buy marketing intelligence co Signals Analytics
Kenshoo, an Israeli digital advertising platform, has announced its acquisition of Signals Analytics, an Israeli AI marketing intelligence analytics company. The financial details of the acquisition were not disclosed. Kenshoo aims to address the challenge faced by brands in the post-Covid-19 era by catching up with accelerated e-commerce adoption and understanding, engaging, and transacting with consumers across channels. The acquisition will enable Kenshoo to establish an AI-powered platform that connects internal and external data sets to provide insights and predictions for enterprise clients. The combined assets of Kenshoo and Signals Analytics will create a connected knowledge graph, allowing for trend analysis, strategic planning, and cross-channel intelligence. The acquisition is expected to contribute to Kenshoos growth in the performance marketing sector.
Acquisition
Kenshoo closing on purchase of Signals Analytics in marketing sector merger
Israeli ad-tech company Kenshoo Ltd. is reportedly in the process of acquiring Signals Analytics, another firm in the advertising sector. The terms of the acquisition have not been disclosed, but it is expected to include only a small cash element. Kenshoo, which was founded in 2006 and employs around 600 people, has raised $65m to date. Signals Analytics, founded in 2009, has raised $52m, with its last funding round in 2017 led by Pitango Growth. The companys platform collects, analyses and produces insights from a range of public and proprietary sources.
Acquisition
Instagram Stories and Video Ads Become Branding Staples in Social
Kenshoo, a global leader in marketing technology, released its Q1 2019 Quarterly Trends Report, highlighting the growth in social, paid search, and Ecommerce Channel Ads (ECA) spending. The report shows that ECA grew faster than search and social, Pinterest clicks and spending increased significantly, and spending on Apple Search Ads saw a significant increase since launching on Kenshoo Apps. The report also reveals that the volume and share of video ads in social have increased, but click-through rates have declined. Mobile ads accounted for a large portion of social and search spending in Q1. Overall, the report indicates positive growth for Kenshoo in the marketing technology industry.
Investment
Kenshoo Marketing Platform Announces Google Cloud Integration
Kenshoo has announced a new partnership with Google Cloud Platform and Data Studio to enable marketers to integrate and unify their marketing and organizational data. This integration aims to streamline data analysis and decision-making by providing access to all data in a central location. Marketers can import their marketing data into the cloud and leverage AI, machine learning, and data visualization capabilities. Additionally, marketers can import their marketing data from Kenshoo into Google Data Studio to create unified visualizations. This partnership allows for quicker and more holistic decision-making around marketing investments, audiences, and products. Kenshoo remains committed to exploring further opportunities for integrations and partnerships.
Partners
Kenshoo Named the #1 SEM and SMM Provider to the Top 1000 Retailers
Kenshoo has been named the top provider of search engine marketing and social media marketing technology in Internet Retailers 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year. The ranking is based on the number of retail clients and web sales represented by each vendor. Kenshoo led in both the search engine marketing and social media marketing categories. As ecommerce continues to grow, Kenshoo aims to develop new innovations to help retailers improve returns and capitalize on emerging ad types and channels.
Customers
Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns - ClickZ
Kenshoo announced plans to add Apple Search to its platform, allowing advertisers to manage Apple Search Ads alongside Bing, Google, and Facebook campaigns. This consolidation of campaign management is expected to help advertisers maximize their ad spend. Apple Search Ads offer innovative options for advertisers, such as optimizing the image that appears alongside their app based on keyword search. Kenshoos new offering allows advertisers to manage all aspects of their Apple Search Ads, which could drive app downloads. Apple Search Ads has become an overlooked source of conversions, with a high conversion rate and a low cost per install. The move seems to be successful for both Apple and advertisers. Kenshoo expects to offer general availability of the new offering in November 2018.
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One small step for open source, one giant leap for Kenshoo
Kenshoo, a software company, has decided to open-source their proprietary React code, starting with the release of the MultiSelect component. The company believes in the importance of giving back to the open source community and sees the benefits of using pre-existing solutions to save time and maintenance costs. Kenshoos shared React library, which is frequently used by their UI developers, consists of generic and highly tested components that are flexible enough to support different applications. The MultiSelect component allows users to select multiple items from a list and includes features such as searching and virtualized lists. Kenshoo plans to release more open-source components in the future and invites contributions from the community. The company made several changes to prepare for open-sourcing, including implementing an open source build system and working with an external UI component library.
Partners
Kenshoo Introduces e-Commerce Marketing Following a Successful Round of Financing
Kenshoo, a global leader in agile marketing, has announced its entry into e-Commerce marketing. The company aims to drive business growth and marketplace competitiveness for leading brands by leveraging Amazons Ads API. This move is in response to the increasing importance of e-Commerce as a marketing channel and the need for effective customer experience strategies. Kenshoos e-Commerce offering provides elevated engagement and extended customer reach in a native, non-intrusive, and scalable way. The company has already received positive feedback from select agencies and brands. Kenshoo plans to make its e-Commerce offering available to more brands through its invite-only design partner program.
Partners
Kenshoo Announces Snapchat Partnership to Support Snap Ads
Kenshoo, a global leader in agile marketing, has announced a partnership with Snap, a camera company, to incorporate Snap Ads into its marketing programs. This partnership allows Kenshoos client base, which includes over 2,000 leading brands, to utilize Snap Ads as part of their campaigns. Kenshoo is the only marketing technology that provides direct access to Google, Facebook, Instagram, Bing, Pinterest, Yahoo, and now Snapchat. Snap Ads are a highly-engaging mobile native ad format that enable marketers to connect with Snapchatters through visual storytelling. This partnership will help Kenshoo engage and influence the valuable millennial audience, who are spending less time watching TV and more time on their mobile devices.
Partners
Social Media Marketing Trends, Latest News & Tips Adweek
Kenshoo, a Facebook Marketing Partner, has hired Steven Hartman as their new vice president of marketing. Hartman previously worked at VigLink and will lead Kenshoos global marketing team. This management change is expected to have a positive impact on the companys growth.
Management Changes
Kenshoo Acquires Adquant to Bolster Social and Mobile Marketing SaaS Offering
Kenshoo, a predictive marketing software leader, has acquired Adquant, a leading Facebook PMD and software-as-a-service platform. The acquisition expands Kenshoos solutions for mobile applications and game developers. Adquant delivers advanced solutions for mobile applications and customer lifetime value optimization, making it a strong complement to Kenshoos enterprise software. The acquisition allows Kenshoo to better address the growing demand for marketing solutions in the mobile and social advertising industries. Adquant executives and key personnel will join the Kenshoo team, and Adquant clients will continue to manage their programs through Adquants platform while also benefiting from Kenshoos global scale and cross-channel marketing solutions.
Acquisition
Report: Adquant Acquired By Kenshoo For Approx. $12M
Israeli Facebook advertising tech company Adquant will be sold to the Israeli online advertising giant Kenshoo for about $12 million. Adquant is the largest Facebook advertising company in Israel, with profits of about $10 million a year.
Acquisition
Digital marketing co Kenshoo raises $20m
Kenshoo, a digital marketing technology developer, has closed a $20 million financing round led by Bain Capital Ventures. The company plans to use the funding to further disrupt the digital marketing technology space with its proprietary approach to predictive media optimization. Kenshoo has raised a total of $50 million since its founding. Its Halogen solution has recently emerged from beta and has helped marketers increase revenue by 53% and investment by 36% across 90+ budget plans.
Investment
Digital marketing co Kenshoo raises $12m
Kenshoo, a digital marketing software developer, has raised $12 million in funding led by Tenaya Capital. The company plans to use the proceeds to finance growth, expand in key markets, and create new products. Kenshoo offers marketing software solutions for search marketing, social media, and online advertising. It manages over $3 billion a year in search engine marketing and delivers billions of search marketing and social marketing impressions daily. Clients include CareerBuilder, Facebook, Havas Digital, John Lewis, Sears, Walgreens, Zappos, Tesco, LendingTree, Omnicom Media Group, Resolution Media, Starcom MediaVest Group, Expedia, Kayak, and Travelocity. The funding round brings Kenshoos total raised amount to $30 million since its founding by Yoav Izhar-Prato.
Investment
Kenshoo: Filling the Gaps That Search Marketers Desperately Need
The article discusses the features of Kenshoos bid management tool, including Advanced Search and Scheduled Actions. These features allow search marketers to manage multiple engine campaigns from one platform and automate their search marketing efforts. The author praises the functionality of Kenshoos tools and suggests that search engines like Google should incorporate similar features into their platforms. The article highlights the growth and expansion of Kenshoo since its founding in 2006. Overall, the article has a positive impact on Kenshoo, showcasing its innovative tools and positioning the company as a leader in the paid search management industry.
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Price war sparks over Israel's Kenshoo
Sequoia Capital is searching for potential buyers for Kenshoo, an Israeli start-up in the digital marketing software industry. The final price tag for the acquisition could be $300-$400 million. Kenshoo recently froze talks with Google due to a difference in opinion over its worth. Kenshoos customers include Facebook, Sears, Tesco, Barnes & Noble, and Walgreens. The company was founded in 2006 and has offices in San Francisco, New York, London, and Tel Aviv.
AcquisitionCustomers
Hungry For Growth, Search Marketing Startup KENSHOO Raises More Funding
KENSHOO, a search engine marketing startup, has secured an undisclosed late-stage round of funding from Sequoia’s Growth Fund. This marks the fourth time Sequoia Capital has invested in the company. KENSHOO offers search marketing campaign management and optimization tools and provides automation solutions for advertisers. The company plans to open new offices in Europe and expand its presence in Asia. The funding will also allow KENSHOO to enter new social media advertising channels and develop re-targeting technologies.
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Kenshoo Makes PPC Complexities Easier to Manage
The article discusses Kenshoo, an end-to-end SEM platform for campaign management. It highlights the companys capabilities in dealing with increasing SEM complexity, meeting diverse client needs, addressing complex consumer behavior, and scaling businesses without scaling resources. Kenshoos toolset is praised for saving time without compromising search marketing best practices. The article provides an overview of the features and advantages of Kenshoo, including data/product crawling, dynamic ad creation, bid rules and policies, conversion paths and attribution, and other features. The impact of the article on Kenshoo is growth-positive. The key theme of the article is the effectiveness and efficiency of Kenshoos SEM platform. The key issues discussed in the article are related to customers and partners. The date of the event described in the article is unknown. The confidence in the answer is 8.
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Sequoia Pumps More Funding Into Search Marketing Startup Kenshoo
Kenshoo, an Israel-based search engine marketing automator, has received additional funding from existing backers Sequoia Capital and Arts Alliance. The funding will be used to fuel the companys expansion and explore new business opportunities in the search marketing space. Kenshoos flagship product, Kenshoo Search, automates most of the work carried out by marketing consultants and competes with bid-management software from online advertising giants. The company aims to maximize campaign ROIs and continue its growth in the search marketing industry.
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SEM automator Kenshoo gets Arts Alliance funding
UK-based VC firm Arts Alliance is investing in Kenshoo, an Israel-based company that automates search engine marketing. This investment will allow Kenshoo to expand further into the European market. Kenshoos product automates the creation and management of search marketing campaigns, going beyond bid-management software to focus on campaign quality. The investment from Arts Alliance follows a previous investment from Sequoia Capital in 2007.
Investment
Israel SEM Provider Kenshoo Secures First Round In Support Of European Rollout
