Kissterra

Company Overview

Snapshot

Founded in May 2015 by Segev Shilton and Ifty Kerzner, Kissterra operates with 51–200 employees. The company has secured $76 million in total capital across two funding rounds from two investors. A key development occurred in February 2023 when Kissterra appointed Udi Ziv as its new CEO, signaling a strategic move to strengthen leadership and drive further growth.

Business overview

Kissterra provides an intelligent marketing orchestration platform specifically designed for insurance carriers. This platform integrates and automates various marketing and distribution processes, synchronizing the customer journey. Leveraging data analysis, artificial intelligence, and machine learning, Kissterra's system processes extensive data to enhance understanding of consumer needs, aiming to improve interactions and operational efficiency within the insurance sector. The company's core product, Arthur, is utilized by major insurance companies in the United States to optimize digital marketing and distribution efforts.

Strategic signal

Kissterra's appointment of Udi Ziv as CEO in February 2023, a leader with a track record of success at Earnix and Pontis, signals a strategic intent to accelerate growth and market penetration. This leadership change, coupled with the company's recent office expansion and hiring plans, indicates a strong focus on scaling operations and enhancing its insurance marketing operating system, positioning Kissterra for increased influence in the insurtech market.

Company Intelligence Q&A

What was a significant leadership change at Kissterra?

In February 2023, Kissterra appointed Udi Ziv as its new CEO. The co-founders, Segev Shilton and Ifty Kerzner, continue to be actively involved in strategic ventures, acquisitions, business development, and partnerships.

What was Kissterra's total funding amount and number of rounds?

Kissterra has raised a total of $76 million across two funding rounds. The first round in July 2021 secured $66 million from Menora Mivtachim Group, and a subsequent round in May 2022 added $10 million from Poalim Equity.

Which investors participated in Kissterra's funding rounds?

Kissterra has received funding from investors including Menora Mivtachim Group and Poalim Equity.

What expansion plans did Kissterra announce in early 2023?

In January 2023, Kissterra announced the establishment of a new development center in Ramat HaHayal, Tel Aviv, covering approximately 2,200 square meters. The company also planned to hire dozens of new employees in development, product, and data roles.

What event did Kissterra participate in during July 2022?

In July 2022, Kissterra participated in the Reuters Insurance AI & Innovative Tech USA 2022 event, where its Co-Founder and President spoke on a panel discussing innovation and collaboration in the insurance industry.