Lightricks

Company Overview

Snapshot

Founded in February 2013 by Zeev Farbman, Nir Pochter, Amit Goldstein, and Yaron Inger, Lightricks operates with over 500 employees. The company has secured $335 million across 4 funding rounds from 11 investors. In March 2022, Lightricks acquired Popular Pays to empower its creator community to monetize content.

Business overview

Lightricks is a privately held company that develops powerful AI-based photo and video editing apps for mobile environments, including popular tools like Facetune, Videoleap, and Photoleap. The company's core mission is to revolutionize photo and video creation by leveraging cutting-edge technology, including facial recognition and generative AI features, to enable creators and brands to craft compelling content. Lightricks operates within the Business Software sector, serving global markets and targeting both consumers and professionals in the gig economy, including influencers and freelancers.

Strategic signal

Lightricks is undergoing a significant strategic pivot towards AI-driven video models, which has led to a restructuring of its workforce. In October 2025, the company announced layoffs of 85 employees while simultaneously recruiting 30 AI specialists, signaling a clear focus on advancing its AI capabilities. This move indicates Lightricks' commitment to leveraging artificial intelligence to enhance its product offerings and maintain its competitive edge in the digital creativity market, positioning it for future growth in generative AI applications.

Company Intelligence Q&A

What is Lightricks' primary focus in product development?

Lightricks focuses on developing powerful AI-based photo and video editing apps for mobile, including Facetune, Videoleap, and Photoleap, aiming to bridge the gap between imagination and creation for content creators.

When did Lightricks last raise a funding round?

Lightricks last raised a Series D funding round in September 2021, with Insight Partners as a lead investor.

What was a significant strategic move by Lightricks in March 2022?

In March 2022, Lightricks acquired Popular Pays, a move aimed at empowering its creator community to monetize content.

What is Lightricks' current approach to workforce management and AI integration?

In October 2025, Lightricks announced a restructuring that included laying off 85 employees while simultaneously recruiting 30 AI specialists, indicating a strategic refocusing around its new AI video model.

What is Lightricks' CEO's perspective on AI and platform building?

In January 2026, Zeev Farbman, Co-Founder and CEO of Lightricks, emphasized that market-defining companies build platforms others want to join, a principle that matters more than ever in the age of artificial intelligence.