Company Overview
Snapshot
Founded in July 2016 by Yoni Elbaz and Moran Benisty, Loox operates with 51–200 employees. The company has raised $50K across one funding round. In June 2024, Loox appointed Natasha Shine-Zirkel as Chief Business Officer, signaling a strategic focus on leadership expansion.
Business overview
Loox provides a peer-to-peer marketing solution designed for Shopify merchants, focusing on increasing traffic, conversion, and retention through customer reviews and photos. The company's core technology automates branded and incentivized review requests, displaying them in attractive galleries. Loox serves online retailers, SMBs, and enterprise-level brands within the e-commerce sector, enabling businesses to leverage social media for customer engagement and direct traffic to product pages.
Strategic signal
In June 2024, Loox appointed Natasha Shine-Zirkel as Chief Business Officer. This leadership addition suggests a strategic move to strengthen the company's executive team and potentially drive new business initiatives or market expansion, signaling a focus on scaling operations and enhancing market presence for investors.
Log in to access full profile ›Company Intelligence Q&A
- What is Loox's primary offering?
- Loox offers a peer-to-peer marketing solution for Shopify merchants, enabling them to collect and display customer reviews and photos to increase traffic, conversion, and retention.
- When was Loox founded and by whom?
- Loox was founded in July 2016 by co-founders Yoni Elbaz and Moran Benisty.
- What was a significant leadership appointment at Loox?
- In June 2024, Loox appointed Natasha Shine-Zirkel as Chief Business Officer, a key move to strengthen its executive team.
- What was a recent product launch by Loox?
- In September 2022, Loox launched the first Shopify post-purchase upsell solution that displays photo reviews, enhancing its e-commerce toolset.
- How much funding has Loox raised?
- Loox has raised $50K in total funding across one round, with investment from the Zell Entrepreneurship Program in March 2016.