Lusha

Company Overview

Snapshot

Founded in March 2016 by Yoni Tserruya and Assaf Eisenstein, Lusha operates with 201–500 employees. The company has raised $245 million across two funding rounds from PSG and ION Crossover Partners, with PSG leading a significant Series B round. In January 2025, Lusha acquired Novacy to enhance its sales intelligence offerings, demonstrating a strategic expansion of its platform capabilities.

Business overview

Lusha provides a B2B sales intelligence platform designed to help enterprises connect with relevant potential customers. Its core technology includes a browser extension that enriches business profiles with contact details for prospects on social media, a prospecting tool for filtering leads into specific customer segments, and API integrations for existing sales and marketing software. Lusha serves sales and marketing professionals across various industries, aiming to optimize sales processes and improve lead generation.

Strategic signal

In December 2025, Lusha underwent an organizational restructuring, which included laying off 8% of its workforce, impacting approximately 24 employees. This strategic adjustment aims to refocus resources on new growth engines and adapt its product to future market needs, signaling a pivot towards efficiency and targeted innovation within the sales-tech category.

Company Intelligence Q&A

What was a significant strategic move by Lusha in early 2025?

In January 2025, Lusha acquired Novacy, an Israeli startup with an AI-powered platform that analyzes sales conversations. This acquisition is intended to expand Lusha's capabilities beyond lead generation by integrating advanced sales optimization tools into its offerings, aligning with its strategy to leverage AI in sales-tech.

What organizational changes did Lusha implement in December 2025?

In December 2025, Lusha announced an organizational restructuring, which involved laying off 8% of its workforce, affecting approximately 24 employees. This decision was part of a broader strategy to sharpen focus on core strengths and adapt its product to future market needs, rather than broad cost-cutting.

When did Lusha achieve full compliance with GDPR privacy regulations?

In March 2023, Lusha announced its full compliance with the General Data Protection Regulation (GDPR) and ISO 27701. This certification underscored the company's commitment to data security, privacy, and confidentiality, enhancing its credibility and brand reputation.

What was Lusha's valuation after its Series B funding round?

In November 2021, Lusha raised $205 million in a Series B funding round, which included PSG and ION Crossover Partners as investors. This round valued the company at $1.5 billion, achieving unicorn status.

What was a key focus for Lusha's CTO, David Guedalia, in December 2024?

In December 2024, David Guedalia, CTO at Lusha, highlighted the transformative impact of AI agents on the sales landscape, particularly in the SaaS and B2B sectors. He emphasized how AI technologies are revolutionizing sales processes by providing real-time data analysis and precise recommendations, enhancing human roles rather than replacing them.