Lusix

Company Overview

Snapshot

Founded in January 2016 by Benny Landa and Yossi Yayon, Lusix operates with 51–200 employees. The company raised $135M across 2 funding rounds from 5 investors. In October 2024, Lusix was acquired by Fenix Diamonds Belgium B.V.

Business overview

Lusix is a technology-driven producer of lab-grown diamonds, marketed under the brand name Sun Grown Diamonds. The company specializes in developing custom-shaped rough diamonds, including its proprietary Pyramid Diamond, as well as colored rough diamonds. Lusix serves the global jewelry and consumer goods markets with a commitment to quality, traceability, and sustainability. The company is vertically integrated, designing and manufacturing its own custom reactors for large-scale production of premium quality diamonds in Israel.

Strategic signal

In October 2024, Lusix was acquired by Fenix Diamonds Belgium B.V., marking the end of a challenging period for the lab-grown diamond venture. This acquisition follows a period of financial difficulties and a reported valuation crash earlier in 2024, signaling a strategic shift for the company under new ownership and a consolidation within the lab-grown diamond industry.

Company Intelligence Q&A

What was the most recent significant corporate event for Lusix?

In October 2024, Lusix was acquired by Fenix Diamonds Belgium B.V., concluding a period of financial struggles for the lab-grown diamond producer.

When did Lusix secure its last disclosed funding round?

In June 2022, Lusix secured a funding round from investors including Alpha LTI.

Who are the founders of Lusix?

Lusix was founded by Benny Landa and Yossi Yayon.

What was the nature of the financial challenges faced by Lusix in 2024?

In January 2024, Lusix experienced a valuation crash and sought urgent funding. By September 2024, a trustee was appointed to explore a full or partial sale as financial woes deepened, leading to the eventual acquisition in October 2024.

What was a key product launch for Lusix?

In June 2022, Lusix unveiled its Sun Grown Diamonds™ brand, highlighting its proprietary lab-grown diamonds.