Company Overview
Snapshot
Founded in March 2013 by Jonathan Kogan, Dan Chen, and Avi Rabinovitch, Mabaya operates with 11–50 employees. The company raised $3.45 million across two funding rounds from two investors. In May 2021, Mabaya was acquired by Criteo.
Business overview
Mabaya is a SaaS company specializing in ad exchange solutions for eCommerce. The company provides retailers with a platform to maximize monetization opportunities within their online stores and marketplaces. Its core technology enables brands to promote products using in-site promotions, leveraging contextual and behavioral targeting alongside an analysis of product metrics such as click-through rate, conversion rate, revenue, and profit margin. Mabaya serves the online retail and eCommerce industries, operating within the Business Software sector, specifically focusing on Advertising Platforms.
Strategic signal
In May 2021, Mabaya was acquired by Criteo, a global technology company specializing in commerce media. This acquisition signals a strategic move by Criteo to enhance its retail media platform capabilities by integrating Mabaya's ad exchange technology, allowing Criteo to offer more sophisticated monetization tools to retailers and brands. For investors, this demonstrates Mabaya's successful exit and the increasing value placed on specialized adtech solutions within the competitive eCommerce landscape.
Log in to access full profile ›Company Intelligence Q&A
- What is Mabaya's primary business?
- Mabaya is a SaaS company that provides ad exchange solutions for eCommerce, enabling retailers to monetize their online stores and marketplaces through in-site promotions and targeted advertising.
- When was Mabaya founded?
- Mabaya was founded in March 2013.
- Who are the founders of Mabaya?
- Mabaya was founded by Jonathan Kogan, Dan Chen, and Avi Rabinovitch.
- When was Mabaya acquired?
- Mabaya was acquired by Criteo in May 2021.
- Which investors participated in Mabaya's funding rounds?
- Mabaya received funding from 2B.VC and Lool Ventures. In January 2014, 2B.VC and Lool Ventures participated in a Seed round. Lool Ventures also participated in a Seed round in December 2015.