Company Overview
Snapshot
Founded in March 2013 by Jonathan Kogan, Dan Chen, and Avi Rabinovitch, Mabaya operates with 11–50 employees. The company raised $3.45 million across two funding rounds from two investors before being acquired by Criteo in May 2021.
Business overview
Mabaya is a SaaS company specializing in ad exchange solutions for eCommerce. The company provides retailers with a platform to maximize monetization opportunities within their online stores and marketplaces. Its core technology enables brands to promote products using in-site promotions, leveraging contextual and behavioral targeting alongside an analysis of product metrics such as click-through rate, conversion rate, revenue, and profit margin. Mabaya's platform also utilizes big data algorithms to identify and promote high-potential products across various site locations, serving the online retail and advertising technology sectors in markets including Europe, the United States, and South America.
Strategic signal
Mabaya's acquisition by Criteo in May 2021 signals a strategic consolidation within the adtech and eCommerce advertising landscape. This move indicates Criteo's intent to enhance its retail media offerings and expand its capabilities in providing in-site promotion solutions, validating Mabaya's technology and market approach for maximizing retailer monetization.
Log in to access full profile ›Company Intelligence Q&A
- What is Mabaya's primary business?
- Mabaya is a SaaS company that provides ad exchange solutions for eCommerce, enabling retailers to monetize their online stores and marketplaces through in-site promotions and targeted advertising.
- When was Mabaya founded?
- Mabaya was founded in March 2013.
- Who are the founders of Mabaya?
- Mabaya was founded by Jonathan Kogan, Dan Chen, and Avi Rabinovitch.
- When was Mabaya acquired?
- Mabaya was acquired by Criteo in May 2021.
- Which investors participated in Mabaya's funding rounds?
- Mabaya received funding from 2B.VC and Lool Ventures. In January 2014, 2B.VC and Lool Ventures participated in a Seed round. Lool Ventures also participated in a Seed round in December 2015.