MarketMan

Company Overview

Snapshot

Founded in November 2012 by Noam Wolf, Or Mintz, and Igal Wolf, MarketMan operates with 51–200 employees. The company has raised over $100 million across two funding rounds and was acquired by Meal Ticket in January 2022.

Business overview

MarketMan provides cloud-based collaboration software for food service operators and suppliers. Its core technology offers a cost-effective platform for real-time inventory tracking, pricing information, and cost control, integrating with POS systems. The company's solution manages procurement and supply, from inventory and pricing through delivery and accounting, serving various food service establishments including full-service restaurants, quick-service restaurants, coffee shops, bars, food trucks, and bakeries. MarketMan operates within the Business Software sector, focusing on IT, R&D & Data Solutions, specifically Data Analysis & Decision Support, and leverages cloud-based software platforms.

Strategic signal

In January 2022, MarketMan merged with Meal Ticket, a move that included a growth investment of over $100 million from PSG. This strategic consolidation indicates a significant scaling of operations and market reach, positioning the combined entity as a more formidable player in the food service technology landscape. For investors, this signals a successful exit and a validated business model, with the backing of a major private equity firm suggesting strong future growth potential in the integrated platform.

Company Intelligence Q&A

What was a significant corporate event for MarketMan in early 2022?

In January 2022, MarketMan merged with Meal Ticket. This transaction also included a growth investment of over $100 million from PSG.

What strategic partnership did MarketMan announce in August 2021?

In August 2021, MarketMan announced a strategic partnership with Heartland Payment Systems to provide inventory management and supplier ordering capabilities to restaurants, integrating its technology with Heartland Restaurant POS.

What is MarketMan's primary focus in the food service industry?

MarketMan focuses on providing cloud-based solutions for food service operators, enabling real-time inventory tracking, pricing information, and cost control to streamline procurement and supply chain management.

Which types of businesses does MarketMan serve?

MarketMan's solution is utilized by a diverse range of food service businesses, including full-service restaurants, quick-service restaurants, coffee shops, bars, food trucks, and bakeries.

When was MarketMan founded and by whom?

MarketMan was founded in November 2012 by Noam Wolf, Or Mintz, and Igal Wolf.