Company Overview
Snapshot
Founded in July 2014 by Gad Maor, Adam Rakib, and Eldad Abel, Mavens operates with 51–200 employees. The company has raised $400,000 across one funding round from 2 investors, including 500 Startups. In September 2022, Mavens was acquired by Zynga.
Business overview
Mavens, formerly known as StoreMaven, provides an app store A/B testing platform that helps app publishers optimize their marketing assets and understand user behavior. The company's technology leverages predictive testing and proprietary machine-learning algorithms to identify designs that increase conversion rates and reduce costs per install. Mavens serves the mobile application market, offering solutions in software development, mobile software development, and software testing.
Strategic signal
In March 2025, Mavens (by Zynga) unveiled an innovative office complex in Tel Aviv, designed by Studio Noa Kedar. This development signals a continued investment in the company's operational infrastructure and talent base within Israel, reinforcing its role as a key R&D hub for Zynga and indicating a growth-positive outlook for its post-acquisition integration.
Log in to access full profile ›Company Intelligence Q&A
- What is Mavens' current status?
- Mavens was acquired by Zynga in September 2022.
- When was Mavens founded and by whom?
- Mavens was founded in July 2014 by Gad Maor, Adam Rakib, and Eldad Abel.
- What was a key strategic development for Mavens in late 2024?
- In December 2024, Dafna Altman, VP Creative at Mavens, spoke at Calcalist’s Gaming Conference, emphasizing the transformative power of advertising in the gaming industry and highlighting Mavens' partnerships with major companies like Sony to enhance product offerings.
- What was the initial funding for Mavens?
- In January 2015, Mavens received $400,000 in funding from investors 500 Startups and Shaker.
- What is the significance of Zynga's acquisition of Mavens?
- Zynga's acquisition of Mavens in September 2022 was intended to leverage Mavens' system for increasing game installations and optimizing games, helping Zynga improve its conversion rates. All 50 Mavens employees joined Zynga, and the acquisition also led to Zynga opening a new research and development center in Israel.