Company Overview
Snapshot
Founded in September 2017 by Zeev Zohar and Shay Eden, MAYU Water is an Israeli startup with 11–50 employees. The company has raised $1.53M across 6 funding rounds from 2 investors. In April 2023, MAYU Water was noted for its focus on enhancing desalinated water with essential minerals and its product, the Mayu Swirl, which had garnered over 30,000 customers across 70 countries.
Business overview
MAYU Water is dedicated to improving drinking water accessibility and reducing plastic waste through its at-home mineral water technology. The company's flagship product, Swirl, is a water pitcher that utilizes innovative vortex technology to create a continuous whirlpool motion. This process enriches water with oxygen, removes chlorine, and restores pH balance, resulting in a harmonized molecular structure. MAYU Water operates within the Agriculture & Food Technologies sector, specifically targeting consumers and the consumer goods market with solutions for drinking water and water treatment.
Strategic signal
In April 2023, MAYU Water was highlighted for its successful market penetration, with its Mayu Swirl product reaching over 30,000 customers in 70 countries. This indicates strong global demand for its water enhancement technology and validates the company's approach to providing healthy, sustainable, and personalized water solutions. The company's focus on reducing plastic bottle consumption also signals its commitment to environmental sustainability, which is a key driver for consumers and investors in the climate tech space.
Log in to access full profile ›Company Intelligence Q&A
- What is MAYU Water's primary product?
- MAYU Water's flagship product is the Mayu Swirl, a water pitcher that uses vortex technology to oxygenate, remove chlorine, and balance the pH of drinking water, aiming to improve its molecular structure.
- When was MAYU Water founded and by whom?
- MAYU Water was founded in September 2017 by Zeev Zohar and Shay Eden.
- What was a significant customer milestone for MAYU Water in early 2022?
- In February 2022, MAYU Water had over 15,000 customers, primarily in the US, and had generated almost $2 million in sales without significant marketing efforts.
- What was the latest reported customer reach for MAYU Water's products?
- As of April 2023, MAYU Water's Mayu Swirl product had reached over 30,000 customers in 70 countries.
- What was MAYU Water's earliest disclosed funding event?
- In October 2017, MAYU Water secured pre-seed funding from investor.