Mobile Research Labs Overview
Mobile Research Labs (MRL) has developed a service that unobtrusively measures consumers media consumption throughout the day, wherever they are located. The companys software-based solution is easily deployed on mobile phones either as an app or integrated as an SDK in any third-party app. The service includes a set of independent ACR tools allowing identification of long or short media, live or offline. It is designed to scale as needed, enabling intense measurement scenarios in an effective and real-time manner and providing metrics creation on the fly and optional actionable triggers based on the information detected.
Latest News
growth-positive
Daily Research News Online no. 21661 - MRL Gets UK Audio Context Patent
Israeli measurement technology firm MRL has been granted a UK patent for a mobile app-based system that identifies specific ads or programs and engages users for surveys. The patent allows MRL to passively identify exposure to content and perform qualitative research based on that knowledge. The company can also use its audio matching app to facilitate engagement with individuals exposed to media. MRLs CEO states that the patent recognizes their ability to precisely measure content exposure and engage with users.
PartnersCustomers
growth-positive
Daily Research News Online no. 15534 - Mobile Research Labs Buys US Firm
Israeli measurement technology firm Mobile Research Labs Ltd. (MRL) has acquired US-based media monitoring firm Mediaguide, Inc. The acquisition is expected to have a positive impact on MRLs growth. Mediaguide offers audio media monitoring and content recognition services, while MRL provides mobile-phone-based media-measurement and contextual interaction technology. The acquisition will complement MRLs technology portfolio and enhance their global TV and media strategy and expertise in audience measurement and insight.
Acquisition
| Sector | Business Software |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | Mature |
| Rounds | 0 |
| Investors | 0 |
Team Members
3
Employees: 1-10
Web & Social Links
| Website | www.mobileresearchlabs.com |
Locations
HaNagar St 6, Hod Hasharon, Israel
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