Company Overview
Snapshot
Founded in April 2009 by Omri Halevi and Aron Weiss, Mobile Research Labs operates with 1-10 employees. The company expanded its capabilities in May 2012 by acquiring US-based media monitoring firm Mediaguide.
Business overview
Mobile Research Labs (MRL) provides a service that measures consumer media consumption using ACR (Automatic Content Recognition) technology. Its software-based solution can be deployed on mobile phones as an app or integrated as an SDK into third-party applications. The service offers independent ACR tools to identify various media types, enabling scalable, real-time measurement, on-the-fly metric creation, and actionable triggers based on detected information. MRL operates within the Business Software sector, focusing on Sales & Marketing Solutions, Advertising Platforms, and Media & Entertainment Technologies, serving enterprise and professional services, particularly in marketing, sales, advertising, and commerce & retail.
Log in to access full profile ›Company Intelligence Q&A
- What significant corporate development did Mobile Research Labs undertake in May 2012?
- In May 2012, Mobile Research Labs acquired Mediaguide, Inc., a US-based media monitoring firm. This acquisition was aimed at complementing MRL's technology portfolio and enhancing its global TV and media strategy, as well as its expertise in audience measurement and insight.
- What patent did Mobile Research Labs secure in October 2015?
- In October 2015, Mobile Research Labs was granted a UK patent for a mobile app-based system that identifies specific advertisements or programs and engages users for surveys. This patent recognizes the company's ability to precisely measure content exposure and facilitate user engagement based on audio matching technology.
- Who are the co-founders of Mobile Research Labs?
- Mobile Research Labs was co-founded by Omri Halevi, who serves as Co-founder & CEO, and Aron Weiss, who is also a Co-founder.
- What is the primary technology utilized by Mobile Research Labs?
- Mobile Research Labs primarily utilizes Automatic Content Recognition (ACR) technology to unobtrusively measure consumers' media consumption and identify long or short media, whether live or offline.
- What markets does Mobile Research Labs serve with its solutions?
- Mobile Research Labs serves markets within enterprise and professional services, specifically targeting marketing, sales, and advertising functions, as well as the broader commerce and retail sectors.