Moon Active

Company Overview

Snapshot

Founded in April 2011 by Samuel Albin, Moon Active operates with over 2,000 employees. The company has secured funding across 6 rounds from 7 investors. In January 2020, Insight Partners acquired a stake in Moon Active, valuing the company at $1.25 billion.

Business overview

Moon Active is a game development company focused on creating engaging entertainment experiences through cross-platform games for iOS, Android, and Facebook. The company specializes in developing fun, action-filled games designed to connect people globally. Its core products include popular titles like Coin Master, and it operates within the Media & Entertainment Technologies sector, specifically targeting the consumer goods market in Toys & Games.

Strategic signal

Moon Active is undergoing significant organizational restructuring, evidenced by a second round of layoffs in January 2026, impacting 110 employees globally. This follows earlier layoffs in January 2025 affecting 50-100 employees, despite the company achieving annual revenues of $2 billion in 2024 and 2025. The restructuring is aimed at aligning the company's structure with its strategy, focusing on new games and downsizing its Lithuanian studio, signaling a strategic pivot towards operational efficiency and future growth areas.

Company Intelligence Q&A

What was the most recent significant organizational change at Moon Active?

In January 2026, Moon Active implemented a second round of layoffs, affecting 110 employees worldwide, including 30 in Israel. This was part of an organizational change to focus on new games and downsize the Lithuanian studio acquired through the purchase of Melsoft.

What was Moon Active's revenue performance in recent years?

Moon Active achieved annual revenues of $2 billion in both 2024 and 2025. Its flagship game, Coin Master, has generated over $6 billion in income, consistently bringing in around $1.2 billion annually since 2020.

Did Moon Active make any significant acquisitions recently?

In December 2022, Moon Active acquired Zen Match from Turkish developer Good Job Games for an estimated $100-$150 million, including the associated Istanbul-based team.

When did Moon Active secure its last major funding round and what was its valuation?

In November 2021, Moon Active raised $300 million in a funding round led by.

What was the strategic move regarding office space in March 2025?

In March 2025, Moon Active was negotiating to lease approximately 25,000 square meters of office space in the Beyond Tower in Givatayim, Israel. This move was planned despite existing unoccupied floors and ongoing layoffs, indicating a long-term expansion strategy.