Playermaker Overview
PlayerMaker is a soccer coaching tool that tracks and analyzes metrics for physical, technical, tactical, and biomechanical data and auto-tags video for fast and easy analysis. The company's motion sensors are installed on players shoes to detect every ball touch and build gait profiles without affecting performance. To create its product, PlayerMaker built a soccer database which it used to teach machine-learning algorithms to play soccer. The algorithms are able to determine movements and handle unpredictable situations. The companys technology has been tested and proven to be accurate by top universities. PlayerMaker can be used as a stand-alone solution or as a complement to existing GPS products.
Cumulative Funding Raised Over Time ($)
Latest News
Growth-Positive
Israel's Playermaker approved by FIFA to track player performance in official games | CTech
Playermaker, an Israeli sports-tech company, has been awarded the Electronic Performance and Tracking Systems (EPTS) FIFA Quality Programme certification. The certification was granted by the International Football Association Board (IFAB) and means that the companys wearable devices will be allowed on the feet of soccer players during official FIFA football matches. The devices track and analyze player performance data such as time on the ball, technical balance, kicking velocities, speed, distance, acceleration, and change of direction. Playermaker already has partnerships with over 200 soccer clubs, academies, teams, and ambassadors.
Partners
growth-positive
Playermaker Raised $40M to Make Elite-Level Performance Tracking Accessible to All Athletes
Playermaker, a wearable performance tracker company, has raised $40M in funding to expand its global reach and develop a new Multi-Sport Platform. The company aims to provide performance tracking and data insights to athletes of all sports and skill levels, challenging the disparities in sport and promoting equal opportunities. The wearable device captures technical, tactical, biomechanical, and physical data from the source of motion, enabling athletes to maximize their skills, monitor injury risk, and expedite recovery. Playermakers solution is unique in its ability to track technical performance and offer deep insights due to its position on both shoes. The funding will be used to accelerate growth in the consumer market and expand into basketball. Playermaker has already formed partnerships with Liverpool FC, Fulham FC, the English Football Association, and Leeds Beckett University. The company plans to leverage its success in soccer to enter other sports.
InvestmentExpand
growth-positive
Playermaker Signs Liverpool Soccer Star Harvey Elliot As Brand Ambassador
Israeli sports tech startup Playermaker has signed Liverpool Football Clubs rising star, Harvey Elliot, as an ambassador. Playermaker has developed a foot-mounted wearable device that tracks performance in soccer and provides data and analysis on key player performance indicators. The company aims to revolutionize the way athletes develop their skills by offering insights into their performance. Elliot, who plays as a winger or midfielder for Liverpool, has been using Playermaker since his days at The Fulham Academy. He will promote the companys technology and its benefits for on-pitch development and injury rehabilitation. Playermakers wearable sensor device is used by over 200 elite soccer academies and professional teams worldwide. The company plans to replicate its success in basketball and remains a member of the FIFA Innovation Programme until September 2022.
Partners
growth-positive
Step up: Israeli shoe-tracking startup Playermaker joins FIFA innovation program
Sports tech startup Playermaker has been accepted into FIFAs Innovation Programme for its shoe-mounted wearable device that tracks football performance. The program allows firms to test their products and make necessary changes to meet FIFAs standards. Playermakers technology is already being used by over 150 soccer academies and professional teams worldwide. The device will be tested by FIFA teams for 24 months, with the hope that it will eventually be universally adopted. The CEO believes that all footwear will eventually have Playermaker technology. Two other firms, Vivaturf and Vieww, have also been selected for the program. FIFA is exploring new data sources to enhance performance tracking in football.
Partners
growth-positive
PlayerMaker CEO: 'We Have Turned the Shoe Into Technological Infrastructure'
PlayerMaker, an Israeli startup that has developed a wearable sensor for footballers, has adapted its device for use by individuals in remote training due to the coronavirus pandemic. The new product, Uno by PlayerMaker, uses the same technology as the original but comes with a home docking station to charge and upload data to the cloud. The companys CEO, Guy Aharon, said the goal is for players to use the device as part of a team-wide plan while in isolation. PlayerMaker has a number of high-profile clients, including a third of the English Premier League and around 100 US colleges.
CustomersInvestment
| Sector | Media & Entertainment Technologies |
Funding
| Total funding | $50M |
| Last funding | $40M |
| Stage | B |
| Rounds | 2 |
| Investors | 5 |
Team Members
4
Employees: 51-200
Web & Social Links
| Website | www.playermaker.com |
| Careers | Careers page |
Locations
Sderot Yehudit 35, Tel Aviv-Yafo, Israel
Dongli, Fengtai District, Beijing, China
1750 N University Dr, Coral Springs, Florida, USA
Tagwright House, Parking lot, 35-41 Westland Pl, London N1 7LP, UK
Photos & Videos
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