Playermaker

Company Overview

Snapshot

Founded in March 2014 by Guy Aharon and Sivan Postelnik, Playermaker operates with 51–200 employees. The company has successfully raised $50 million across two funding rounds from five investors. In September 2023, Playermaker achieved FIFA Quality Programme certification for its Electronic Performance and Tracking Systems (EPTS), enabling its wearable devices for use in official FIFA matches.

Business overview

Playermaker develops a soccer coaching tool that provides motion tracking and analysis for athletes. The company's core technology involves motion sensors installed on players' shoes to capture physical, technical, tactical, and biomechanical data, and to auto-tag video for analysis without impacting performance. Playermaker leverages a proprietary soccer database and machine-learning algorithms to interpret movements and adapt to unpredictable game situations. This solution serves professional sports teams, academies, and individual athletes, operating within the Media & Entertainment Technologies sector, specifically focusing on Digital Content Engagement & Entertainment, and also targeting consumers in the Fitness & Sports recreational market.

Strategic signal

In September 2023, Playermaker secured the Electronic Performance and Tracking Systems (EPTS) FIFA Quality Programme certification. This significant milestone validates the accuracy and reliability of Playermaker's wearable devices, allowing them to be used in official FIFA football matches. This certification signals strong market acceptance and regulatory compliance, positioning Playermaker for broader adoption within elite football and enhancing its competitive advantage in the sports-tech industry.

Company Intelligence Q&A

What significant certification did Playermaker receive in 2023?

In September 2023, Playermaker was awarded the Electronic Performance and Tracking Systems (EPTS) FIFA Quality Programme certification by the International Football Association Board (IFAB). This certification allows the company's wearable devices to be used in official FIFA football matches.

What was a key funding event for Playermaker in 2022?

In June 2022, Playermaker raised $40 million in funding from investors including Ventura Capital Group. This capital was earmarked for global expansion and the development of a new Multi-Sport Platform.

Which prominent figure invested in Playermaker in 2019?

In December 2019, Playermaker raised a Series B financing round, with investment from FengHe Group and former Arsenal manager Arsène Wenger, who also joined as an operating partner.

What was the strategic partnership announced in March 2022?

In March 2022, Playermaker signed Liverpool Football Club's rising star, Harvey Elliot, as a brand ambassador. Elliot, who had been using Playermaker's technology since his time at The Fulham Academy, promotes the device for on-pitch development and injury rehabilitation.

When did Playermaker join the FIFA Innovation Programme?

In May 2021, Playermaker was accepted into FIFA's Innovation Programme for its shoe-mounted wearable device. This program allowed the company to test its products and make necessary adjustments to meet FIFA's standards.