Company Overview
Snapshot
Founded in June 2015 by Daniel Sonnenfeld and Mark Tulchinski, My Town Games operates with 1–10 employees. The company has established a strategic partnership with Discovery to launch co-branded game apps, expanding its reach in the children's entertainment market.
Business overview
My Town Games specializes in designing and developing mobile games that leverage everyday surroundings to create expansive gameplay possibilities for children. The company's core products, including the My Town and My Little Princess series, are designed to foster imagination and interaction through diverse themes and characters. These games cater to children, offering an open-ended play experience without predefined rules or problems to solve, allowing them to explore virtual worlds and personalize their play. My Town Games operates within the Media & Entertainment Technologies sector, specifically targeting the consumer market with a focus on children's demographics and family entertainment.
Strategic signal
In August 2018, My Town Games partnered with Discovery to develop a series of co-branded game apps, including 'My Town Discovery.' This collaboration is significant as it combines My Town Games' expertise in open-ended dollhouse games with Discovery's educational content, particularly through the #Mindblown brand. This strategic alliance expands My Town Games' market presence and enhances its offering with STEM-focused educational elements, signaling a move towards diversified content and broader audience engagement within the children's mobile gaming industry.
Log in to access full profile ›Company Intelligence Q&A
- When was My Town Games founded and by whom?
- My Town Games was founded in June 2015 by co-founders Daniel Sonnenfeld and Mark Tulchinski.
- What was the strategic partnership My Town Games announced in August 2018?
- In August 2018, My Town Games partnered with Discovery to launch a series of co-branded game apps, with the first being 'My Town Discovery'. This app features a virtual world for kids and includes a Science Discovery Museum designed in partnership with Discovery #Mindblown.
- What is the primary focus of My Town Games' products?
- My Town Games focuses on creating digital dollhouse-like games that use elements from children's everyday surroundings to offer limitless gameplay possibilities, encouraging imagination and interaction without specific rules or problems to solve.
- What is the typical engagement level for children playing My Town Games' apps?
- According to a June 2018 report, the average gameplay time for children using My Town Games' apps is 25 minutes, which is noted as significantly higher than other kids' games on the market.
- Which specific game was highlighted for its educational benefits in June 2018?
- In June 2018, My Town Hospital was highlighted as a popular game that allows children to interact with daily life activities, such as going to the doctor, to help them understand and overcome fears, promoting role play and imaginary interaction.